What do you think differentiates a good art director from a great one?

like
Posting as :
works at
You are currently posting as works at

Empathy

like

Craft does not make an art director. Craft makes a designer. True, art directors should be good at craft, but it’s not what makes a great art director

like

You can’t be a great art director if you don’t ask the professional craftspeople around you how to get what you want. If I want dark and moody, I need to explain myself to DPs, designers, typographers, photographers, writers, and anyone else in a way that paints such an engrossing and compelling picture that they can’t help but see the outcome. Sometimes that is a single chat and sometimes is over a few refinements, but you’ve got to have an idea that is rooted in something and then use the people who know better than you to get it done

like

Being a good collaborator/partner, passion and being able to sell her/his idea in

like

I’m with deutsch on this. You should have your own vision, but it’s important to surround yourself with great talent that can execute on the concept. If it’s video, make sure you can speak the language of the producer and the director. If it’s an online interaction, have a fundamental understanding of what you’re asking when you’re trying to work with a developer. A photographer? Understand something of what goes into a photoshoot. Ask all these people lots of questions so you can collaborate with them in their language. It will help your projects tremendously

like

Copy partner

like

Craft

like

Clear vision

like

Not being a lazy dick

like

Craft. Brazilians AD are the best ones

like

Haircut 100%

like

Vision + Problem solving. Craft doesn’t hurt either

like

That’s art director’s art director

@fcb2 or the worst

Related Posts

Hi Folks,

In how many days post LWD does Mastercard provides FnF and Relieving letter?

Also, do they send an official email stating resignation acceptance?

Also, who is supposed to be the POC after an employee exits?

Thanks in advance!

like

Venting. Got hired on FT at a large in-house in NY. Every project I have been assigned to is due immediately, already late, and has no direction. Every project is supremely animation heavy with some hand painted animations… all out of my wheelhouse. None of this was mentioned in my interviews and no one seems to understand why a video editor does not have experience hand painting animations. Seems like a special skill set that should have been discussed before hiring. Confused and burnt out.

like

Anyone know the process for switching offices? Is it even possible on H1B?

like

Is there a Chicago agency open Monday?

like

I got an offer from Infosys. My manager says they will retain me by providing the same offer what I got in Infosys, i have put my resignation and my manager is calling me on weekly basis and saying that he is talking with senior leadership. Will TCS retain me? Suggestions please. I heard TCS has stopped allocating funds for retaintion is that true?

like

I joined law enforcement to make a difference in my community. Since joining law enforcement, do you feel you were able to make a difference in your community yet? If you have, what was the difference?

like

What is one piece of advice you would give someone considering a career in marketing?

like

Anyone interview for Referencepoint? If you received an offer, how much was it for for the senior/management level?

like

Does anyone have Verizon’s Welcome Unlimited 5G plan? I knew the connection may not be as strong as more expensive plans, but I had no idea it would be THIS bad… for example, I was outside the grocery store for pick up via instacart but I could not get the app to open even with three bars.

like

Your favorite marketing tools for 2022?

like

Dear all,
How is the pay scale, wlb, employee satisfaction, yearly hike, technology (cloud, SRE, DevOps) and overall growth in Deutsche Bank, Pune. I have cleared first two rounds, expecting things go well. YOE - 13+

like

Our position posted on Indeed. Look for Rock Star Civil Litigator!

like

Retrievers are my dream dogs but dread the shedding, would a labradoodle ever match up ?

like

I just got the Becker CPA review course because our practice is doing a mandatory 3 hour study session - 2 days a week for 5 weeks. How did you guys use Becker to pass? It’s overwhelming and I don’t think I can do the traditional (video, read, MCQ). Just trying to get a strategy together before our start in a few weeks

like

Anybody from Oracle ebs ??

like

I am applying for a federal district court clerkship. Planning to submit a motion in limine I wrote that was before a magistrate judge. Case has since settled. Is there a need to redact?

funny

All the planes, just sitting there... the United cargo hub is one of the pickup spots for Crowdsource Rescue a no contact food delivery for elderly, high risk and homebound ... so I did a drive around the airport on my last round of volunteering coZ it was so weirdly empty

Post Photo
like

Any 🐠 at the arijit concert??

like

Honest thoughts on best qualifications to go after to break into PE from consulting - should I go after ACA/CFA/CAIA? I feel I’ve only got the patience to do one of these 😂

like

Additional Posts in Advertising

Anyone know of websites or apps etc where I can hire photographers? I need a new mugshot for my website. I have aged a fair bit and think it’s time for an update lol

like

What were some of the best interview questions you’ve asked and/or been asked?

like

Wieden Kennedy is doing wonders for McDonalds. The burger/extra napkins spot just came on 👌🏻👌🏻

likefunny

Lots of venting here, and I totally get it. But any creatives here still actually get fired up about the big idea? 💡

like

Thoughts on Terri and Sandy?

like

Being a pessimist and reminding myself break is only a week and a half long then the madness starts again.

like

Favorite social media content management sites? Is Sprout Social good?

like

My will has been officially broken. It took 2 years, but it happened. What’s the next chapter?

likefunny

It’s Official: McDonald’s goes to W+K NY as lead US creative agency.

likehelpfulupliftingsmartfunny

Human being that works in advertising:

“What do human beings want?”

likefunny

What exactly happened to Ted royer? And why?

likefunny

Any info on “The Creative Group”? Tons of job postings

like

If you've been laid off, please put your portfolio in your LinkedIn announcement post. I promise that even though agencies might not be hiring RIGHT now, we're keeping track of talent becoming avail.

like

I worked with an asshole CD. Many spoke up about him. It took a long time, but he finally got let go. It's nice to see people who make life miserable for everyone around them held accountable.

likeuplifting

Is Diddy writing the Ciroc TV scripts himself? 😳

like

Gave my boss my 2 weeks notice today via Teams and she hung up on me, mid-sentence... so how's your week going

likefunnyuplifting

Everyone is quitting Saatchi LA these days......lot of reasons. Culture sucks, boys club mentality is alive and well in both production and creative and eventually office will move to Dallas.

likehelpfulfunny

Anyone have any stock tips on something looking good at the moment? Everything (except Tesla) is doing well...looking to buy something currently in the $10-25 neighborhood and riiiide the snaaake.....

like

Offered a FTE role at Vice/Virtue. Anyone there who can tell me the culture? Vibe? Not sure I’m ready to commit—need insight! Thank you in advance. ♥️

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal