Q&A with Mike Bentley

What do you think the most successful agency model of 10 years from now will be?

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I’m wary of forecasting beyond a couple of years on any subject . There rate of change in the world these days means a decade will see as much change as five decades in the last century, arguably. That said , One that effectively brings creative thinking to profound insight for the task at hand , be that monolithic or momentary .

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likefunny
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Not We Are Unlimited lol

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likefunny
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Closer integration. Clients will demand us to sit with them or become more engrained in their daily roles

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Ask Bob

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@ACD It has to be an agency that will be in business in 10 years. Or even 10 months.

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Hopefully it’s some sort of profit sharing model! Hourly billing alone is for the birds 🦅 Hard to scale. You’ll get better and more committed agencies if there’s real incentive than just to bill time

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