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How and why did you switch to freelance?
No lies detected.
Burger King shaving face stunt. Thoughts?
Back from the can. What'd I miss?
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Sometimes I also think "content" can sneakily mean "less money than a traditional demand gen campaign."
I would assume content is more like native rather than traditional ads...
That or social media.
Content is ad stuff that’s beyond traditional media — social, influencers, activations, content partnerships. Sometimes helping clients w email newsletter strategy, site strategy, channel strategy. Gotta teach clients to make content and experiences that are inherently interesting and meaningful rather than hard-hitting salesy.
I feel like I need to do this. I've been a journalist for years and have a ton of bylines. For some reason people only want me to produce tech though
Content is like advertising but people actually pay attention to it
Cw1 nailed it in my agency’s case. Video/photo projects for digital without the broadcast budgets. More deliverables, more versions, similar quality, but less time and money. Sometimes can push creative more than in broadcast, though, because clients see it as lower risk.