What does a "content" department do at an agency? Any diff than broadcast/video/post? We have both and I'm like... wtf is "content?"

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Sometimes I also think "content" can sneakily mean "less money than a traditional demand gen campaign."

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I would assume content is more like native rather than traditional ads...

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That or social media.

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Content is ad stuff that’s beyond traditional media — social, influencers, activations, content partnerships. Sometimes helping clients w email newsletter strategy, site strategy, channel strategy. Gotta teach clients to make content and experiences that are inherently interesting and meaningful rather than hard-hitting salesy.

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I feel like I need to do this. I've been a journalist for years and have a ton of bylines. For some reason people only want me to produce tech though

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Content is like advertising but people actually pay attention to it

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Cw1 nailed it in my agency’s case. Video/photo projects for digital without the broadcast budgets. More deliverables, more versions, similar quality, but less time and money. Sometimes can push creative more than in broadcast, though, because clients see it as lower risk.

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Me: OK, opening arguments today. I'm prepped, got plenty of sleep, ate a good breakfast, coffee is onboard, my notes are in order. Let's do this!

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Does anyone have experience using Personal Capital's active (I'm guessing mostly robo) management services?

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Just had a compensation discussion with my manager. I work at a big fortune 50 company. I met expectations and got back my compensation review receiving a 3% merit increase.

My boss knows I’m disappointed, and I asked to setup a follow up convo. We talked about inflation being 7.5% and I’m losing purchase power.

Other details:
Started last Jan 2021
Switching to a new role in a few weeks (manager said to talk to my new manager, LOL)
But we only have compensation adjustments once per year

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There are 12 weeks until Christmas… Anyone down for a challenge or some support and a kick in the butt?? Let me know!

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SO has sharp pain from the slightest arousal, anything more than holding hands has progressively gone off the table. Any attempts of passing that threshold usually lead to pain that causes stopping, and some frustration from both sides. She tried physical therapy but it didn’t seem to help.

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I’m all about retiring early, but I’ve found no solid solution to bridge *healthcare* until 65, when Medicare kicks in, that doesn’t totally wipeout all the savings. How y’all doing it?

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Given the continuing chip shortage situation- what changes are you making to your embedded code bases to handle hardware changes?

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Book recommendations on how to build your communication style? I often get feedback that I don’t talk enough or doesn’t appear very confident.

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Hi,
I have my joining in OFSS mumbai in Oct.
But haven't received any onboarding mail.
Will it be online offline.
Can recently joined folks comment.
I have received Start date mail.
Thanks

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Here's a question: are you happy?

And why or why not?

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How and why did you switch to freelance?

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No lies detected.

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Burger King shaving face stunt. Thoughts?

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It just hit me I havent heard any UGC ideas in forever. Have we collectively given up on the idea that people will make our videos for us (and other people will watch them) or have I just been lucky?

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