What does a content strategist do? What makes a good one?

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Weaponize content

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It’s a continuum from editorial (right content right time right person) to technical ( think component element authoring requirements for design systems) with content governance underpinning it all- otherwise content and site become stale and you redesigning it in a few years. And don’t forget the power of taxonomy

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The old analogy is, UX is to design as content strategy is to copywriting. We care for the lifecycle of content: auditing, planning, curating, creating, tagging, governance, etc etc. We help translate the big-S Strategy of a project on-page. We think about things design teams often pass over: intent, SEO, taxonomy, will the marketing associate on the client side be able to find decent full-width images to use for every goddamn blog post once we hand the site over or should we maybe make those optional and design a different version? When this is translated into a bunch of different languages will all our perfect tiles still look good?

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A content strategist has a mind for strategy and creative. They can think in different media formats and identify what will resonate with the audience. A CS understands the consumer first and foremost

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A content strategist figures out how to get the right content to the right user at the right time and in the right channel so that the user will have s Hugh likelihood of interacting with the content. All of the planning that goes into this is content strategy. That includes editorial strategy, targeting, and creating content calendars to trigger content so its contextually relevant

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🍿🍿🍿

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It all feels like some kind of micro-segmentation of the practice of strategy so that strategists who didn't earn their stripes working in creative can have a say in creative without having to be responsible for it. Maybe I've just never worked with a good ______ Strategist.

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@SDS1 that's what a good Copywriter does. Please be more specific about the difference between a CW and a CS?

@SCS1 where can I learn how to tag and what governance is? Wouldn't SEO do the tagging? And CS focuses on messaging strat (what should be where and how to bucket it)? Can you give me a quick example of governance? Also what's the hourly rate difference between a CS and a CW?

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