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They're like a therapist without a degree
My mom is one, most of the time she helps people figure out how to interact with others or manage better, often fixing a specific relationship or dynamic
She had her own headhunting business and was getting requests from clients to help other people the way she’d helped them, so she just developed an unofficial clientele and eventually decided to make it an official one. Rebranded her business to include life coach, had some initial quotes about her service, and ended up landing a few bigger clients pretty quickly
Here’s an analogy between mind and body: life coach - fitness trainer; therapist - physiotherapist.
They both hustle AND grind.
Comedian Tim Dillon sums it up perfectly in his bit about Gary Vaynerchuk: