Consulting

What does Doblin actually do?

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He's like a butler / slave but also an elf. That's until he gets freed from servitude by finding a sock in a book. Then he's just an elf.

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^ that’s pretty funny but I hate you both 😅

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Human centric design, super high level strategy

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Design thinking- the research piece, problem framing, interviews, workshops

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That’s Dobby

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We do human-centered innovation of varying kinds, from core (new digital experiences) to disruptive (entirely new businesses/business models) and then help clients figure out how to make that real, from pilots/MVPs to scaled programs - working with S&O and DD colleagues as needed.

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Yes @DD1, totally agree. This is why terms like “product manager” are too broad.

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I think you could go with either group or even a mix and keep them on through delivery. CX may have started off as more research-focused but the role has evolved into research + product management. That being said, as D2 mentioned, a lot of the people selling the work in Tech don’t really understand CX or UX and do a poor job scoping work that takes full advantage of their strengths whereas Doblin’s been going to market that way since the beginning so their entire organization groks it.

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Op title would be Product Manager or probably some time of strategy role within a tech/product group

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There’s some overlap, but CX is traditionally much more focused on framing DX work and has often had trouble breaking out of the “let’s do some token personas and journeys” mindset of the random SMs who sell digital delivery work. There’s a role for both groups: studio design projects still need better user insight before designing things, while Doblin projects are typically - though no longer exclusively - more than tech-driven experiences.

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What's SS?

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Is Doblin growing?

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They take everybody money, they never give it back

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@D3: Yes, rapidly (albeit off a small headcount base).

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There’s a lot of overlap and some of the CX folks (who aren’t technically studio) have moved over to Doblin. During the reswizzle it felt like CX was going to be folded into Doblin but ever since SS left I’m not sure what the fate of CX will be.

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I don’t think that’s a helpful question. What’s the “product"? Is it a new app, or a new business with an app as a main interaction channel? Based on your answer to that, my reply above should help you figure out the rest...

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My question is not about any particular product or project in particular . From a capability perspective Research entails methodology selection, participant segmentation, screening, hypothesis validation, uncovering insights, etc. Product Management entails MVP definition, feature selection, product strategy, market fit & positioning, competitive research, maybe user stories if digital, etc. Trying to understand how the groups map in those terms. D2; Also interested to hear your thoughts about app vs business as well.

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Is that different from studio CX?

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We usually get confused with Dublin more than anything else. 🍻

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Who between CX and Doblin is better equipped for Product Management vs Research ?

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