All About Marketing

What does it take to be a CMO?

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Being able to handle the finance/business side while still being creative. Convincing C-suite that your brand marketing spend is worth it and that it is balanced by initiatives with more easily measurable ROI. That’s a start.

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Yes, I agree building relationships and persuading leaders are critical. Ideally, they should also be a creative genius with top-notch communications skills and judgment who has a history of launching marketing campaigns that make a real impact.

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In my experience, it doesn’t take much. Especially in banking. The last banking CMO didn’t do anything except defend her job to the head of our practice area, and went to meetings. She was a ghost otherwise. Never heard from her.

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Following up on that question- curious what jobs feed into high level marketing roles?

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