All About Marketing

What does it take to be a CMO?

like
Reaction Icon Like
Arrow Icon
works at

Being able to handle the finance/business side while still being creative. Convincing C-suite that your brand marketing spend is worth it and that it is balanced by initiatives with more easily measurable ROI. That’s a start.

Reaction Icon Like
likehelpful
Arrow Icon

Yes, I agree building relationships and persuading leaders are critical. Ideally, they should also be a creative genius with top-notch communications skills and judgment who has a history of launching marketing campaigns that make a real impact.

Reaction Icon Like
like
Arrow Icon

In my experience, it doesn’t take much. Especially in banking. The last banking CMO didn’t do anything except defend her job to the head of our practice area, and went to meetings. She was a ghost otherwise. Never heard from her.

Reaction Icon Like
Arrow Icon

Following up on that question- curious what jobs feed into high level marketing roles?

Reaction Icon Like
Arrow Icon

Related Posts

Hi all! I'm new and this is my first post! I will be the writing teacher for next year for a local school and I am looking for advice on where to start with them. I'll be teaching 3rd-6th! Thanks!

Reaction Icon Like
Arrow Icon

Questions on the Mega Backdoor Roth, for those of you who have done it at BCG: 1. How do I know how much I can contribute to get to $56K, since BCG doesn’t contribute its share until Feb? (cont.)

like
Reaction Icon Like
Arrow Icon

Any 🐟 out there expecting very high or very low bonus this year? Why do you think so?

funny
Reaction Icon Like
Arrow Icon

Planning an international trip and looking for a good Excel template to keep track of everything (get passport renewed, book hotels, etc). Anyone know of a good template?

funnylike
Reaction Icon Like
Arrow Icon

I like to hear how an introverted individual can move up to becoming a partner. I do pretty good delivery but suck at relationship building. Any tips on how to leverage strengths and soften weaknesses

likehelpful
Reaction Icon Like
Arrow Icon

Did you go to the protests?

like
Reaction Icon Like
Arrow Icon

Does anyone know if you can wear AE Chelsea boots in the snow?

like
Reaction Icon Like
Arrow Icon

Any decent men NOT looking for just cyber sex?

likefunny
Reaction Icon Like
Arrow Icon

Has anyone exited to work for a headhunting form ? How does the WLB compare ? What about growth/ pay opportunities ?

Reaction Icon Like
Arrow Icon

Knowing very few general clients run ads without testing, is there any hope that pharma clients will try something without testing? It produces the same ad over and over. Why do we allow this?

likesmartfunny
Reaction Icon Like
Arrow Icon

Benefits — Deloitte Risk & Financial Advisory v/s Deloitte Consulting

like
Reaction Icon Like
Arrow Icon

Entitlement in consulting is REAL!

like
Reaction Icon Like
Arrow Icon

Anyone got the $1200 from the IRS treasury?

like
Reaction Icon Like
Arrow Icon

iOS Mail app - incredibly annoying that the Delete button is now in exactly the same spot as the prior Reply button. Anyone else constantly delete emails inadvertently?

like
Reaction Icon Like
Arrow Icon

Have an in-person interview w/ a partner, director and manager @ PWC. Any advice? Thanks

funny
Reaction Icon Like
Arrow Icon

What are you all doing with your 401ks? I’m down 27%. I was planning to just keep it as is and hope for an equal recovery. Just curious if y’all are doing something different. Thanks!

like
Reaction Icon Like
Arrow Icon

1 hr on creating the aesthetics of a budget. Partner and Director have different views on what the most easy to read format is and have been passing me back and forth. TF? Stop creating useless work.

like
Reaction Icon Like
Arrow Icon

Looking for someone with sports bar/cocktail lounge investing/operations experience to co-invest in a bar that’s 0.3 miles from the new Nashville MLS soccer stadium. Message me if you are interested.

like
Reaction Icon Like
Arrow Icon

Despite planning several milestone reviews in advance, my recommenders are waiting until the last minute to write their letters. How have you mitigated this?

like
Reaction Icon Like
Arrow Icon

Download the Fishbowl app

That was just a preview…
Sign Up to see all discussions
  • Discover what’s it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Sign in here

Share

Embed this post

Copy and paste embed code on your site

Preview