What does the marketing analytics function do in biopharma companies? As someone who's interested in data analytics, I would love to learn more about what the function entails. TIA!

like
Posting as :
works at
You are currently posting as works at

The commercial insights and analytics teams analyze data to support the commercial function. So this could encompass prescription data, CRM data/field sales staff notes, competitive intelligence, market research, etc. From what I've seen, the roles may be more data focused (dashboarding, etc.) or insights focused (more likely to be one-off questions, new product planning).

likehelpful

Thanks this is really helpful! Are there specific consulting skills that I should be building to exit into these types of functions?

Marketing mix/promotion response modelling, campaign ROI, segmentation and targeting, dashboards, sales force sizing and structuring

Related Posts

Partners, at B4 I’ve heard that after 10 years you become fully vested in the partnership. What all does that mean with regards to shares / other benefits (vs. say a 9-year partner)? Thanks!

like

For those at PwC in Delivering Deal Value (and others at different B4 doing similar work), what does your average day / work look like? Thinking of lateraling from audit when the economic recovers, but don’t know what really to expect.

like

Has anyone heard of HL TAS? I Wondering if I could get any insight. Do they work similar to big 4? Is comp much better?

like

Hi Guys,
Need a referral for an opening in
Accenture India Accenture. Would appreciate your help. Thanks

like
like

Is it common to have renters insurance or do most renters not have it? The questionnaire for a quote is super detailed...

What will be the ideal package to ask for 10 yoe in Abap and Hana.
Current ctc 18lpa
Have offer of 26 fixed

like

I am having offer from Optum, Mphasis Bitwise Inc.
optum is providing X lpa , Bitwise X+3.5 lpa and mphasis X+4.5 Lpa all are fixed. May i know which is better to join ?
Optum has not released offer letter yet as discussion was going on with hr to provide X+2 LPA fixed and she agreed on that but later she said she will not able to provide more than X and if you interested than only we will release offer letter. So may i know in the last week before joining will they renegotiate?

like

Hello! Here’s a beautiful photo of Montana. If you haven’t been I highly suggest it. Please give me some love so I can use my DMs many thanks in advance 😊

Post Photo
like

Larsen & Toubro Infotech food coupon option under flexi declaration is sodexo or specific meal coupons which can be utilized only in LTI? If it is sodexo do they give physical coupons or card?

Quick hot 2 today.

Post Photo

Hi Fishes, I got an offer of 6400 PLN gross from a bank in Warsaw, Poland. So should I accept it or not. I am a single person so will i be able to survive and save some money with this salary or not???

like

As you grow with your company and take on more responsibilities, delegation becomes MANDATORY to be effective in your role.

Just don't confuse delegation as an excuse to get away from tasks while you don't work on anything important. Rather, use it to grow efficiently by working on the most important tasks while others help you.

Post Photo
like

How is paypal chennai for SDE 2 ...does it has hire fire scene....

like

Is their people who joined between Nov1st 2020 to Jan 31st 2021 EYGDS not been eligible for rewarding for EC/HC in yearly appraisals?



I heard this recently..Please confirm as this followed?

like

Have you guys received the communication for working from office 3 days a week ?

Unreal man

like

Did GDS provide Diwali gifts this year to any service line?

likefunny
like
like

Additional Posts in Life Sciences Consulting

Trinity fish: Are managers very busy right now or do we just have few projects coming in? Seeing a lot of co-PMing with aspiring managers.
Why do new managers with <6 months need a co-PM?

like

What level could I come in at LEK, ZS, etc with 3 solid YOEs?

like

Anyone transitioned from a Tier 2 consulting firm (Strategy&, EYP, Deloitte S&A) to ZS? Laterally or a level up e.g. M to M or M to Associate Partner? Background is in commercial

like

Can anybody suggest any books or resources to get smart on medical device marketing and/or medical device manufacturing?

like
like

Pros and cons of working at a boutique firm vs. a larger firm?

like
like
like

Anyone know consultant or senior consultant comp breakdown at Trinity? thanks!

like
likehelpful

I will be interviewing with ClearView Healthcare Partners for an experienced role at the London office. Wondering if anyone have insights of what the interview could look like? I know they will be a case and fit questions. Wondering if it will be any different to graduate entry interviews? If they will me technical questions? TIA!

likehelpful

Can you enter industry in Medical Affairs with a strategy consulting background? I’m a MD.

like

Does anyone know of a good resource or have insights into which functions within pharma/biotech typically funnel into leadership positions? I’m still early in my career, and find that the business development aspect is interesting, but it seems commercial roles (sales & marketing) might be the better pathway. I know it’s a bit aspirational to be thinking about leadership roles right now, but I’m just curious as I think about career navigation and where I may want to focus in the future

like

Trinity 🐠 how many all nighters have you worked?

funny

Can anyone please provide perspective on compensation at senior levels in pharma/biopharma? For example, Sr. Dir/Exec Dir/VP/SVP, rough cash vs. stock split, and variance by function and company size.

likefunny

Can you apply for LEK's Life Sciences Specialist consulting roles with a MSc (not a PhD)?

like

Anyone at Johnson and Johnson open to give a referral? It’s a director level role. Happy to chat and discuss. Thanks.

Who is going to the DIA Annual Meeting in June?

like

Do more pharma companies (not just big pharma but also mid-sized and biotech) accept remote workers these days? I quickly looked on LinkedIn but still see many positions that require on-site, and I'm unable to move to those areas.

like

4.5 YoE as an individual contributor. Should I transition into a manager role or keep working on my individual skillsets? Hesitant to become manager too early. What have your career paths looked like?

funny

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal