What does your Tech Stack look like?

Is your agency standardized across tools or are they unique per client?

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Your tech stack is what your holding company or agency is willing to pay for and what employees/teams they’re willing to hire/build. It is unique per client because you do not spend more than what the client is paying for or do more than what the client’s worth. Also a reason to why it’s so disorganized or shitty.

Don’t most agencies have same tech stack to an extent

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Thanks for the candor - new to a company and a tool audit reassessment was put into my lap.

I’m use to client specific builds but toying with the ability to streamline where needed - e.g one conversation tool vs five or if we need to make the business case to have all of them.

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Me

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Most agencies have some variant of SQL with a viz tool (Tableau, Qlik, etc) sitting on it. most use python to do the heavy lifting.

the second question is more interesting - you automate/standardize 80% of it and spend 80% of your time doing the non-standard non automated part. sometimes because a client is important. sometimes because you haven’t/can’t automate it.

there’s also the question of evolving tools - how does your agency handle tools which aren’t part of the standard stack. my last agency was kinda a free for all so we used whatever tools we could get our hands on. my current one is process driven to a fault and it’s like pulling teeth to add anything new.

We're more wild west I'd say, some freedom to use whatever best fits the client and the work, and some expectation to keep pushing our clients forward. Only consistency is the Adobe and Google stacks, although increasingly analysis is done with direct querying (Big Query, SQL on an analytics database) and regular reporting is a data viz tool sitting on a database.

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