What exactly is performance marketing?

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It's pretty much when advertisers only pay for what they need. Like "cost per click" type of thing where they only pay for an ad when it is clicked on. Like Facebook ads, Google ads, etc.

From the client side, it is an avenue of marketing that is measurable against a specific outcome. SE1 is right on in mentioning paid media in that way, and it can also apply to achieving specific outcomes like funnel conversions from a site visit to a bought product or scheduled demo

Ah, ok that makes sense. Thank you both.

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