What exactly is performance marketing?

like
Posting as :
works at
You are currently posting as works at

It's pretty much when advertisers only pay for what they need. Like "cost per click" type of thing where they only pay for an ad when it is clicked on. Like Facebook ads, Google ads, etc.

From the client side, it is an avenue of marketing that is measurable against a specific outcome. SE1 is right on in mentioning paid media in that way, and it can also apply to achieving specific outcomes like funnel conversions from a site visit to a bought product or scheduled demo

Ah, ok that makes sense. Thank you both.

Related Posts

What's the admission rate for the top part time mba programs? (booth, haas, Kellogg, etc)

like

I've offer from Capgemini and Automation Anywhere.
Kindly share your opinion which one to go for.
Offered Salary is almost same.

Profile: Senior Salesforce Developer

Area of Concern: WLB, Appraisal , Team opportunity, Politics etc...

like

What’s your most memorable science lesson (as a teacher or student)?

like

Apps for keeping track of billable hours?

like
like

Just joined, I'm curious how often you've been a high performer but are told you're not consistent enough? But you haven't missed deadlines or anything, so what's consistency mean for you?

like

Why it is so much difficult to switch for heigher experience people. I m having 11 yoe.
As per experience, in current organization working as a lead. Have experience in many of the Java technologies. But when I told I worked it 7 years back every thing vanished and like I'm fresher. They don't even bother to ask questions.

They want web services development, hibernate, react, angular, node. We can't work everything at a time right?

How do you guys tackle this in interview.

like

Who wants to get 5 referral bonuses and hire 5 audit members that were promised a bonus on 6/30 and it still hasn’t hit our accounts? 🤣🤣

likefunny

Does "Gold Standard" matters? I did not get any. What rating will I get.

like

Anybody here working in the tech domain in a consulting firm, especially Mckinsey? How is the work and life there for an IT person?

like

Do NOT claim you are "colorblind" in the workplace. 1. DE&I knowledge is now a core leadership competency. Colorblind claims will earn you the reputation of being DEI-ignorant at best & racist at worst. 2. Colorblindness within the context of workplace diversity is an obvious lie. You do NOT want to be painted as an intellectually dishonest leader. 3. Colorblind claims signal that you lack the leadership skills & vocabulary to have key conversations. Ask questions here, in this safe space.

Post Photo
likesmart

Not sure if this is the best bowl to post this but I got an interview for UMich Ann Arbor MBA program. Would love to learn more about how to prepare for this, and what the rest of the application process looks like from here. TIA!

like

What's Deloitte NY Commercial Tax Group like? Specifically the NYC office regular main core Tax group (non finance, non real estate etc).

like

Anyone recently joined Metlife? Any input on pay for senior auditor would be great help

like

Just got a one year contract to work in London UK for 1 year. Where should I live in the city? (30y.o woman)

like

What will you do over Christmas break to recharge yourselves?

likehelpful

Any firms in Atlanta, Ga seeking to hire now or in the foreseeable future? Fourth year, transactional tax.

like

I got through all the rounds of interviews (including 2 technical panels) at CrowdStrike before being assured that I was nearing the end of the process and was expected to receive an offer soon… almost two weeks ago now? Anyone else experienced this kind of delay from CS or similarly sized organizations? Did I get ghosted? Anything more I should be doing?

like
like

Additional Posts in Tech India

like

Is Windows 11 worth upgrading to or should I stick with Windows 10?

I'm a fullstack dev, working with LAMP and MEVN stacks since 5 years and my current annual is 7.5L.

Now i need to switch gears and actually earn well. My expectation is around 18L, but how much can I actually expect for JS fullstack?

Looked for MNC jobs in LinkedIn, naukri, etc., almost everywhere it's just Java vacancies. Should I migrate to Java? If yes, how much can i expect? (Got zero Java experience).

Need suggestions.

like

URGENT!!

My new employer is asking me to select between new/old tax regime.

I've no idea which would be better and how
Can someone please give some idea .

like

3 dogs later Im loving it!

like

What should be my answer to how much code u write in a day ? I don't know how to answer such questions

like

Hi folks, I have recently joined Publicis Sapient taking an offer of 14.4 LPA. I have total 4.5 years of experience and my previous CTC was around 3.4 LPA. I had various offers in hand but not one to counter this one and PS is providing me 4x+, so I couldn't negotiate much.

Another thing is I was an immediate joiner as I had left my previous organisation 3 months ago so I couldn't wait to think about this offer.

But now I think it's low, what do you think please let me know and suggest.

like

Hi,
can someone refer for the role of service now developer for fresher, who has been working in Accenture in non technical job
He learnt servicenow developer course.
passout is 2019 with 73%.
yoe in non technical -1.5yrs

like

Hey Fish-folk,
Is it a good idea to leave a Developer role to join DevOps, Cloud Support, Cloud Ops, Technical Solutions Engineer, Cloud Solution Engineer roles in companies like Google, Amazon, Microsoft?
Career and pay wise?
Is the interview process as gruelling as SDE roles?
Could you people please provide some insights?

like
like

I am hesitating to take lead role. But for my experience (8 YOE) I will have to take up that role at least in my next switch.

Could you please suggest me how can I come out of this fear. I am afraid of taking lead role because of below things.

1. Taking ownership for entire team deliverables.
2. Had to attend every requirement call and as well as technical review calls. (When BA is not good, need to provide acceptance criteria points).
3. Providing and justifying resource/work estimates.

like

How is Hexaware Technologies? Is the culture & WLB good?

like

Which is best company for better future.
Tcs: 16lpa
Capgemini: 22lpa
Xorient:22lpa fixed
Exp: 6yrs

like

Fellow fishes, an observation. What explains the sudden rise in salaries in new hires.
In 2017/8, $/₹ was 65. Today it's at 80. That's a 20% depreciation over 2017/8 levels. Now, between then and now, salaries may have been corrected 50%. Factor in inflation, and you will see that the hike is just about 20% over a 4 time period. Doesn't seem like big number anymore.

like

Between Vodafone _Vois , Xoriant and Deutsche Bank. Which organisation is best in terms of Work life balance, ease of work from home and friendly policies.

Yoe 6 yrs Tech Stack - BigData

like
like

Hello Folks, i have 1.8 yoe in frontend technology and currently on notice period, so can you all help me to refer in your company as it will be helpful for me as no offer in hand

like

How do you deal with feeling guilty for leaving your current job in the middle of a project?

like

I got denied for promotion in my current organization and was released to bench from my project, despite being eligible for the same.
I was suffering through health issues and tried my level best to balance work and my doctor's appointments. Yet, this is the ending that I had to see.
What should I do? I'm feeling lost as I have 2.25 YoE and I'm in a domain where it's next to impossible to switch company. Please help!

like

Does anyone know avg salary of TPM at Amazon?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal