What goes in a good briefing document for social accounts?

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Cultural moments, content pillars, platform specific insights or trends.


I love what the first comment suggested. I will also include content breakdown (UGC, Evergreen / Organic, Paid), influencer cross functionality (how have this strategy affect the specific insights/ metrics and content strategy), & future planning and goals towards the end.


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Does anyone have recommendations for attending free lectures and talks, whether hosted by social platforms or simply inspirational speaker series.

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At the company I work at we boost every Instagram and Facebook post that we make. My budget per month was $4000 for Q2. So our impressions look amazing. For Q3 they cut my budget to $2000. Impressions for august are already down 90% compared to other months. Without being able to get more in my budget (that is not an option) how can I get my impressions up each month? My boss won’t take a slashed budget as an excuse on why numbers are significantly lower.


How do you help clients set KPIs and give clear goals? The marketing agency I work for doesn't even do a good job of tracking their own KPIs.
I'm trying to help create q 1 goals for 2023, but it feels pointless because the owner seems to not have a clear focus other than teaching classes on marketing to entrepreneurs and small businesses.


Is there any social media manager/marketer freelancers here? How do you get clients?


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What would y'all do in this situation. It looks like our whole ad strategy needs to be rebuilt from the ground up, if there even is one.


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My experience is mainly in organic, but w my new job I’m managing a TON of paid and realizing I don’t have the skills I thought I did 😟 anyone know any good online classes/webinars I could look into?


Hey! Has anyone else noticed how Facebook and a Instagram have updated the way we can boost posts? Before I would go into meta on a desktop and boost my Facebook post and was able to have it directed to both Facebook and Instagram. Now it does not let me boost it to Instagram. Also, with Instagram I boosted also through Meta business suite on a desktop and didn’t have to choose any “goals” just boosted for engagement. Now my ONLY options are website visits, profile visits or to get more messages


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