What happened to Geico?

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They switched and saved.

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CEO is still brand new (less than two years at the post). Very numbers and efficiency driven, maximizing the most without spending a lot. He does not understand the upfront process or full scope of media buying in general. There has also been a lot of turnover in the marketing department. They tend to hire new grads out of college or internal people with zero marketing background and are brought on to keep the spreadsheets looking good. When Ted Ward ‘retired’ so did a lot of the out of the box creativity. The people that make the decisions internally are good but have zero creative sense.

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Yiiikes that sucks. Good luck with it! Hope the work doesn’t start to get boring.

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Are you asking about the quality of the work not being as good anymore? Or did they leave TMA?

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Heard the head clients changed so the internal Geico culture isn’t the same. Not as trusting. Still a great client. Just not as willing to go out there as before.

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Senior leadership changed at the agency (for legitimate reasons). Maybe the new team hasn’t quite found their voice. Or the relationship with the client is different.

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Depends who you ask. The CCO was let go around some inappropriate behavior (to be fair, he protested it quite strenuously and I’m not close enough to the situation or even at Martin- to say whether it was justified or not. But rumors had been percolating for a while). Joe Alexander is his name.

I don’t know if the clients also changed or what other factors may be contributing to it. I heard one of the ECDs left too.

Regardless, that can change the working dynamic and how willing clients are to trust and go along with the agency. So maybe it’s due to the different creatives. Or maybe it’s just change comes to everything eventually.

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They are quietly printing money. All is good in geicoland.

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