Q&A with Atif Rafiq - Volvo's Chief Digital Officer

“What happens on your iPhone, stays on your iPhone” - how do you see data security and privacy to be a player in the digital world? Can it turn into a big differentiator?

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Apple was ahead of its time. That only happens when building a product / company around deeply held convictions from the start. So it will be hard to match because it’s by design. Yes it’s huge for people and companies. Data will need to be yours whether it stays on device or cloud but once companies place it on the cloud and mix it with aggregate things become more murky to decouple.

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