What is a reasonable agency/overall corporate communications budget for a mid to large-sized pharma company? I am heading up the North American division, which pulls in about 400 million a year. I was asked to develop a budget (I’m a brand new hire), but the only example I have is that of someone who was in my role a few years ago. I found an SOW for a million dollars over a year with an agency partner. That seems rather high.

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I’d say it depends on what you are trying to accomplish. Are you supporting legacy brands? Launching new ones? Is DTC part of your plan? How many therapeutic areas are you supporting? Is this just for traditional corporate communications/media relations or does it include digital, as well? Are you educating prescribers, building awareness among consumers, reaching investors, etc?

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If you’re hiring, let’s figure it out together. ;)

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