Related Posts
Is Navy Federal not working for anyone else?
Additional Posts in Salaries in Advertising & Marketing
Senior Planner, Boston, $115
Planning Directors: market and salary?
CD salaries in NY - what’s the range?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
$300 and I’d include maybe 1 revision and charge $100 per additional revision
A logo and brand identity is a money-making engine that a company will use for years. These rates of $100 or $300 are ridiculously low. A rush charge should be even more.
How many hours are you going to work on it? Let’s say you don’t believe in any of the stuff I just said. A day rate for an ACD is between $1000 and $1200 a day to make an ad. A brand identity is worth MORE than an ad.
So I’d charge $1K, minimum. If the person scoffs, point them to Fiver. Don’t devalue yourself.
While there is wiggle room on the size of the company, and favors for friends/family, there’s a certain point where a company is so small, any discount you offer is basically you giving away your effort for the benefit of someone else’s business. You are not their business partner. Why should you make less of a living because someone else decided to start a business?
Their business is not a charity. Unless you’re getting some sort of equity in their business, why would you indirectly fund someone else’s dream with your near-free work? They aren’t going to give you any profits later.
That’s the way I look at it whenever I get someone trying to lowball me on price. I respectfully decline. If a friend asks me to do work for free, I think about how much cash I’d be willing to give a friend out of pocket, and only promise to do that much.
do a package deal (brand identity).. logo/brand style guide/templates..
If everything is set in place (brand identity / font / logo / colors).. $100-300? it just seems like such a small task. Ask for 50% upfront.
or charge hourly? (allows you to get paid for unlimited revisions)