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strategy that undergoes triple fractional distillation
The less value you add (and the more money you charge) the closer you get to pure strategy. But it’s like a limit in calculus; you can only appreach but never truely reach Pure Strategy.
Pure strategy is “How do we grow in the next 2 years (used to be 3-5 yrs but timeline has shrunk)?” “What ‘spaces’ should we play in?” “How will we win?” “Who will we target?”
Would also add “how do we react” (e.g., to industry consolidation)
Pure strategy is limited to PowerPoint. Your deliverable must leave enough room to allow failure to be blamed on execution.
Partner level thinking.
Strategy is making choices to manage competitive advantage. That can manifest in a lot of ways, but fundamentally that’s what it is.
GTM is one aspect of strategy. Product/Category strategy is another. Pricing is another. All part of the “How will we win?” Question in the broader strategic plan
M&A work or GTM work or restructuring work?
Negative
Considering you’re from Accenture: a big note would probably be less focus on the technology “how” a Company is going to accomplish X, and more the “what to do, why to do it”
EG what: “Invest in streamlined back office integration for financial reporting”
Why: “make business decisions faster”
How: conduct an RFP with Accenture/Deloitte for how to do it technically.
The next why: “making business decisions faster will enable us to move faster than our competitors”
Now it’s strategy.
More so answering the What to do vs how to do it. Ex if goal is to improve margins X%, then they may need to streamline ops and lower HC by Y%. Or if they need to increase rev, they may need a new op model to develop new products faster and react to demand quicker.