{ "media_type": "text", "post_content": "What is everyone’s opinion of the sales and marketing practices at MBB consulting firms? If I’m interested in growth strategy, opening up new channels, etc. are these teams a good route, or do they not stack up well against consultancies that specifically focus on sales and marketing?", "post_id": "60821bd7b8e6f3002f02c2a5", "reply_count": 4, "vote_count": 2, "bowl_id": "5988685d311f0a001042963a", "bowl_name": "MBA Applicants" }

What is everyone’s opinion of the sales and marketing practices at MBB consulting firms? If I’m interested in growth strategy, opening up new channels, etc. are these teams a good route, or do they not stack up well against consultancies that specifically focus on sales and marketing?

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Hey! I’m in the marketing & sales practice at my firm! I’ve almost exclusively done growth strategy & go to market work including new market entry, consumer segmentation & value prop work, channel strategy, e-commerce and long term growth / “art of the impossible” work. I would say most of our service lines don’t really compete with boutiques and niche firms since we tend to do much larger scale work / solve bigger problems, and are more strategic in nature. Many of our clients also have niche firms like marketing / branding agencies, sales force trainers, etc. engaged to do more niche work. Feel free to DM if you want more specifics!

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Directly after MBA and yes, had a solid background in consumer and marketing!

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