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They just make logos
Funniest answer 🤣
Branding agency yes. From a strategy perspective, the work in those kinds of agencies tends to be much lengthier projects, more dense outputs and perhaps a bit more academic in style than planning in a creative/advertising agency. Research is also a big part of things, and there’s lots of stakeholder management involved. Still insights and propositions but creatively, the output is stuff like logos/naming, design systems, sometimes taglines. Increasingly those agencies are also getting involved in stuff like employer brands, packaging and the like. Depends what floats your boat!
So like Senior Strategist 1 said, they are basically an creative agency that doesn’t make ads, they do Branding, rebranding and branded content sometimes.
Look up Wolff Olins, DixonBaxi, Interbrand and Superunion, those are some of the big players who do the same sort of thing.