What is Linkedin Marketing vendor? I searched on linkedin webpage, all I can find is linkedin partner not vendor, wondering are they the same thing, just different terms? And what do a vendor-based AE do? Any insights is appreciated!

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I don’t have much knowledge about LinkedIn specifically, but typically an AE for a vendor would be the liaison between another business using the platform and the platform itself.

So let’s say I’m an employee at Company X and you’re my LinkedIn Marketing rep/AE. I use LinkedIn Marketing to get people to sign up for Company X seminars. Maybe I’m confused about a function of the marketing platform, or I want some deeper data insights about my account that I don’t have access to, or there’s an issue with my account, or I want advice about how to achieve my business goals with LinkedIn Marketing. You would be the person that I email and set up calls with to talk about these things.

I work with vendors from some FAANG companies and this is what our relationship is like.

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LinkedIn’s partner program are those who have built to our API - example Hubspot built to our Campaign Reporting API to be able to show impressions, clicks etc from LI ads in their CRM tool.

It’s possible the company you’re talking with is contracted by and is working with LinkedIn in a limited capacity. For example, we have a third-party we hired to help customers get started with a project - example get started with Business Manager. We also have a company who we work with to help customers new get started with us. They can help with setup, best practices etc.

Hope that helps!

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