What is the best thing you learned in digital that you wouldn’t be able to do your job without? What was the worst thing you learned that was the biggest waste of time and nobody will ever need?

like
Posting as :
works at
You are currently posting as works at

Best thing - Excel

Worst thing - That grinding overthinking pre-emptive covering of every last base.

Doubling up the work on a report to verify every last number is wasted time for a competent team. Agonizing over each slide is a waste of time for a competent team.

If you're doing good work and the client likes you, you can shave 30-70% of the time off your day in exchange for maybe 3 recognized errors per year that no one will make a big deal about or even remember a week later.

This is not laziness, this is prioritizing finite resources to maximize performance. That time has a better ROI elsewhere.

likesmart

The best thing you can learn about digital is data context and incrementality. The first part is pretty straightforward. Always balance raw difference from percentage change. It'll eliminate false alarms and illuminate areas of opportunity. Don't over think a small sample size. Incrementality comes with time. Pay attention to how much time/money it takes to grow and scale an account. How does that change by season or vertical? This will allow you to lead "what's possible" style conversations on your team.

The worst thing to learn would probably be front end dev or graphic design. A lot of times I see marketers try to stretch into design to become more valuable, but the work gets diluted. You get over taxed. Learn the principles of great UI, UX, and ad layout: Don't feel pressured to produce those projects.

like

To the Northwestern University person who liked this post: go cats!

Best thing: Before you change anything, back it up.

2nd best thing: Do not drink and Z-Drive. Your file names will make no sense.

Worst thing: Staying late shows dedication. (No it doesn't. It shows you're the person who's willing to stay late so everyone else can dump their work on you.)

Related Posts

Hi All, Need suggestion on below.
Current CTC: 15lpa
Yoe: 6
Qualcomm : senior Engineer 20+4 L RSU for 3 years
CTS: senior Associate 22 LPA (70K is variable) Please suggest on
WLB
Career Progression
Hikes
Cognizant Qualcomm

like

What the heck is a FROR (Financial Reporting Oversight Role)? I wanna join my PCAOB audit client as a finance manager. Would that be possible? Thanks in advance!

like

Can someone please refer me to PWC? Dm me for more details. Thanks!

like

How do people who have to travel (maybe for family or something other than work even) do their IVF injections? Getting ready for our 2nd cycle and really trying to avoid travel but want to be prepared just in case. For context, most travel is 2-3 hours away by air so can’t just grab a cooler with the meds!

like

Anyone bought Everlane clothing/shoes? Opinions? I like their oxfords but not bought

like

HELP!! I have an offer from a firm, and waiting on a second one to come next week. The first one only gave a verbal offer and should send the contract this week. I prefer the 2nd company and don’t know how to stall the first one. What happens if I sign then retract? Any ideas on how to handle this? Thanks

likefunny

Considering a move from LA to London. Does not coming with a partner hurt my chances or is it common for London shops to hire solo CDs?

What is the average salary for a management supervisor at bbdo San Francisco?

What do you do when trying to move up in the State government of Georgia? I've been working for the state since 06/2017 and wanted to know if anyone has an success in getting promotions/better paying jobs within the State Government?

like

“We will remain open because it’s the right thing to do for our clients and to keep the business moving. Let’s make our clients love us now more than ever.” - the bbdo way of handling a pandemic.

likefunnyupliftinghelpful

Position: Sr. Program Manager
Job Summary:
We are a fast growing Managed Service Provider with some of the leading Global Enterprises/Telecom Service Providers as our clients. We are in the process of expanding our Global Operations and looking for a Sr. Program Manager to join our team.
People with minimum 20 Years IT experience wherein 10 Years in Project/Program Management need to only need to apply

like

Accenture Deloitte want to explore new opportunities in Supply chain transformation. Please let me know if there are suitable openings. (YOE - 6). Have core operational experience and now consulting experience as well.

like

Campervan or hostels/hotels with car in Iceland? Looking for advice. Planning a 5 day trip in September

like
like

Started using Lyft. Keep on having drivers drive away from me. Is this because I probably don’t have a rating yet because I’m new to the platform? Or are Lyft drivers just unprofessional

Anyone working with GlobalData?

like
like

Any recommendations on a good, light weight backpack for traveling? Female, no budget, just looking for quality and practical.

like
like

Hello Desi 🐟, what are your Sunday night dinner plans?

like

Additional Posts in Digital Marketing

What platforms would you use to market a career consulting service besides LinkedIn? Been thinking about Facebook or Twitter but don’t know if they will work

like

What are the pros and cons of working at an agency?

like

Anyone here on H1B? My partner is finishing up grad school and is looking for marketing opportunities that will sponsor. Any insight/tips on her job search would be really appreciated!

like

Does anyone have experience on the LVMH account at Dentsu? Pros? Cons?

likefunny

I left an agency job that I loved for “my dream job” in-house. It’s been a few months, but I’m really missing my old job. I feel silly for leaving it, esp because I’m realizing my “dream job” isn’t doing it for me, despite it paying much more than my old job. What do I do?

like

Marketing Career: When should I move to the director level? I have 4-5 years of Growth Marketing experience and my salary is stuck at $100k. I want to make $200k within the next year - what should I do?

like

Question: is anyone effectively using digital program books? Looking to go paperless this season at MCB and wondering why platforms others are using?

like

Looking for guidance. I have over 12 years of experience running dental offices. I’ve always had my hands in marketing and social media and consider myself more of a self taught digital marketer. I’ve taken a 2 year course with Duke University to learn more about digital marketing. I started a dental marketing agency but I am having a hard time overcoming ads for lead generation. I need to learn the ins and outs to be able to create results for my clients. What steps would you suggest I take?

like
like

Hey folks, looking for some insight. How much should I ask my hourly wage to be for a contract job with Amazon Business that will run from mid August to end of December 2022?

I was looking for a full-time position that paid $70,000 with job security. The contract makes me a little nervous. Should I ask for more? If so, then how much more is reasonable?

Working in marketing means frequently recognizing the stock images in ads from other companies … maybe we all need to be looking at places other than Adobe Stock and Getty 😬

likefunny

Hello Everyone!
I have basic understanding of social and google campaigns. I want to know how to ace in tracking the campaign analytics? How to track campaign analytics? How to setup pixel, GTM and other pre-requisites before starting a campaign.
Would appreciate your support. TIA

like

When I started my job I agreed to a hybrid schedule but a couple of days ago my boss had a meeting with our team and told us WFH is no more for me and another person. BUT one other person can still work hybrid because that is their agreement.

But what about my agreement….?? What would you do?

likehelpful

Hey everyone! Could you recommend any good materials/books/courses on IT services, B2B marketing?
Thanks! 🙌

like

Does anyone have a particular attribution software they love?

like

Do you all think I should put open rates and CTRs on my resume for email marketing? I'm a copywriter (obvs) and trying to show results.

And what would be rates worth bragging about? (I have looked up the average rates but not sure if I should include analytics if it's just above average. Like say 35% for open rates and 4% for CTR.)

*Please only comment if your thoughts are constructive.

like

How much budget should an early stage startup plan for digital marketing? Ballpark/average. Or does it vary by product type/industry? Don’t know if it’s 1-5-10k/month or if I’m looking at it the right way

like

For international advertising, do you use a local translation service for keywords, ad copy, and your landing pages? Any recos on services that help with this at scale?

like

Hi all! I am looking for marketing roles in Chicago, I have 2 YOE in digital marketing strategy. Please dm if you’re hiring/know of open opportunities 😊

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal