What is the “client-side” equivalent role for producers? Does it even exist? How would a producer go “client-side” instead of an agency?

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Yes they do. Coke, GM, Ford, Kimberly-Clark, Mattel, to name a few.

They manage agency productions to take some of the heat off the marketing managers. They run in-house content studios, and direct to client productions

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Haha, yeah. These days, a producer is a business manager, project manager, cost consultant, talent manager, line producer, agency producer, and post producer 🤷🏼‍♀️😆

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Some clients call them producers but also campaign managers, marketing managers etc. Modern day producers do so much it's not hard to flex certain aspects of your skills.

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