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What is the difference between what OMD does and what Resolution Media does?

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OMD (like PHD & Hearts&Science) is a media agency within Omnicom. Resolution is the performance media arm of Omnicom and often share clients. Every holding company has this model. WPP (Mediacom, Mindshare, Wavemaker, etc) with Catalyst. Publicis (Starcom, Zenith, Spark, etc) with Performics. Dentsu (Carat, Vizeum, etc) with iProspect. IPG (Initiative, UM, etc) with Reprise Media. Hope that helps.

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I believe Resolution is primarily SEO/SEM and is more performance based marketing whereas OMD isn’t performance based. The line get blurrier and blurrier these days so one could simply be a conflict shop.

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To echo others here, Resolution is Search, Social & programmatic media. As more clients move to an integrated model, those specialists are being branded OMD (and PHD). Resolution will continue to exist as the performance unit, but most teams will live within OMD and have OMD emails.

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Thank you everyone. This helps me immensely!

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Resolution first started as search & social only. Offerings & positioning expanded over time. Outwardly, I think we’re just supposed to be OMD now, but communication from leadership has been confusing.

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