What is the minimum amount of followers you look for when hiring a micro influencer for an ad. Also how do you know if their followers are legit?

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Smaller accounts in general actually have higher engagement. And celebrities tend to have a lot of fake followers. Instagram does purges here and there for everyone. But seems to be only every year or two.

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We typically look for at least 10k so they can add the swipe up/link sticker to their content especially if using IG.

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But that has gone away recently. Anyone can have a link in their stories now.

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Just depends how niche their specialty is

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We look at their micro influencer’s engagement rates and not their followers

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Is it bad that I hate this question?

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If you work in advertising yes. This is part of the work and you have to keep an open mind on everything.

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10k

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Isn’t the whole point of a micro influencer their credibility/authenticity and not follower count?

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We count engagement above followers

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You know their followers aren’t legit if they have more than 3000

I know a handful of people with over 3000 and all legit.

But I also know of someone over a million that bought a ton.

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