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Smaller accounts in general actually have higher engagement. And celebrities tend to have a lot of fake followers. Instagram does purges here and there for everyone. But seems to be only every year or two.
We typically look for at least 10k so they can add the swipe up/link sticker to their content especially if using IG.
But that has gone away recently. Anyone can have a link in their stories now.
Rising Star
Just depends how niche their specialty is
We look at their micro influencer’s engagement rates and not their followers
Is it bad that I hate this question?
If you work in advertising yes. This is part of the work and you have to keep an open mind on everything.
10k
Isn’t the whole point of a micro influencer their credibility/authenticity and not follower count?
We count engagement above followers
You know their followers aren’t legit if they have more than 3000
I know a handful of people with over 3000 and all legit.
But I also know of someone over a million that bought a ton.