What is the most impressive thing you can have on a copywriting portfolio? I want to know so I can see which projects to invest more in

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Not blogs. I don't think most CDs will read blog posts.

You want to show off good writing in many forms.
Longer copy.
Dialogue.
Short copy.
Headlines.

Ideally in many tones and voices.
You shouldn't use the same tone to sell shoes as you do to sell tomatoes as you do to sell toothpaste.

For examples, find ads you like, see who the writers are and google them. You can usually find portfolios this way.

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A black or yellow D&AD pencil for copywriting?.

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I mean, visual adverts, blogs etc

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Who are you OP? You’re asking a lot of questions all over FB. I hope you’re not in my group because I would feel bad for not reaching out or helping. I feel like you should be asking whoever your boss is first. Like, face to face mentorship has to be more valuable than these comment boards. Although GCD1 is spot on. You seem hungry and curious. Ask a real person at your office.

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Wow that's a very genuine and wholesome comment, I appreciate that. I'm actually from Asia and just started out my journey as a copywriter. My CD isn't the most open to junior CW so I'm trying to absorb as much info I can get from anywhere I can find. I love this industry and plan to make a name for myself soon.

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Like, in general? A great TV campaign is always appreciated. But overall, just great ideas that inspire some type of emotion. Could be TV or social, a funny or purposeful product, an experience or activation. Likely not a blog, but I don’t know your blogging skills.

I suggest looking at creatives books via LinkedIn or something. You’ll learn to separate the special portfolios from the average ones.

Moderncopywriter.com keeps a running list of CW portfolios.

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A big epic Super Bowl spot

Well-crafted copy with woke intentions

A campaign. Campaigns are so rare now. It shows that you can think across medias and categories.

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