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Id say between 8 and 12
You can have more if the work is well known.
Like, known enough that I don't need to spend time on it cuz I know what it is.
I’d say six, eight is also decent but may be pushing it. I’ve been on interviews where people went through my book while interviewing and they never click more than three projects.
Keep in mind you’re only as good as your most recent work. Chase Zreet didn’t have much in his online portfolio, but his “Write for Sprite” video landed him a job at W+K.
For a CD? Prob 8 or so.
You should be able to present your book and tell a few anecdotes about how it got made in under 40 minutes. That leaves 20 ish for questions/conversation. Should be a tight preso imo.
2 integrated / 2 film / 2 social.
1 for print to show you can kick it old school.
(If I have that book by 10 years in I will be a happy man)
8