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Everyone should ask their clients to get involved.
The majority of my clients are considering it, and we're putting together reports to show them how the boycott will affect their metrics and where spend could be affectively reallocated to.
That said, I have one client who's 100% convinced that no one will notice that they've increased their social ad spend. I tried telling them that we shouldn't make assumptions, but their mind was already made up. Now I'm stuck in the position of hoping their gamble is correct and fearing that it's not.
We’ve asked every client who we do social for (about 10). One has said yes but doesn’t want to publicize it. One said no. The other eight are “thinking about it.”
Bowl Leader
Our clients are planning on participating however they may not now that FB did this on Friday after Unilever decided to stop advertising https://www.theguardian.com/technology/2020/jun/26/facebook-policies-hate-speech-advertisers-unilever
Keep pushing! Respectfully of course.
Clients don’t like change. They need to see other companies doing it first. They need to see case studies and success stories. They need to feel that the tide is turning and that makes it safer for them.
I’ve worked with brand marketers for 20 years and they’re a weirdly tuned out species. We have to keep them plugged into what’s going on around them.
I work for a major non-profit and their work is meant to help bring light to social injustices in the U.S. Their POV, and the agency's, is that our messaging is important now more than ever so we are continuing.
Some still thinking. A few committed to the boycott. Many leaning toward it. None have said no.
We’ve been pushing our client to pull out and they won’t. At the end of they day, they are more about cash than people.