What is your best experience with strategy?

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A brief that was so good the core thought turned into the tagline.

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Having an open dialogue. My AD and I once sat with strategy to work through a campaign because it had a lot of intricate details aka client notes that needed translating

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So what do you guys think about ‘thought starters’ in briefs?

I find them helpful as thought starters. If there is assumption that it will be used as a concept I’ll make angry faces

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