What is your favorite thing about your CD? Trying to learn how to be a better, more inspiring leader... new role if you can’t tell

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I love the balance of how my CDs constantly listen to my ideas and don’t completely shut them down. They welcome them even if they don’t fit what they are looking for, and build on them to make them work.

Also, it’s nice to have them tell me how much they appreciate the work I am doing and when they notice the effort I am putting in. It doesn’t have to be constant praise, but just occasionally knowing I am meeting their expectations makes me happy and pushes me to continue that level of effort

likesmart

Some of my best CDs have all started out at one agency: DeVito/Verdi. There were many stories of Sal DeVito taking printouts of your work, walking across the room, opening the window and tossing them out. Creatives took a lot of tough love back in the day.

likefunny

Guide and manage, don’t design and write.

This tip is in “The Little Blue Book of Advertising” by Steve Lance and Jeff Woll. A good third of the book is dedicated to creative leadership. Great book.

likehelpful

They are approachable. My favorite CD doesn’t hoard projects, but sees us as an ultra team where they let our talents shine when we get put on projects. They are very open and honest and I feel like I could put any idea on the table. They care about my well being and let me know when they expect better work. They also are very open to collaboration and encourage healthy competition. When another team has a better idea, we all are genuinely excited for them instead of jealous.

likeupliftinghelpful

Always give compliments when they're due, but never hesitate to give honest constructive criticism. Be open and approachable at all times (unless of course you're in a meeting or really need to work on something). Always give proper rationale for your feedback. Include your direct reports in as many client meetings, productions, etc. as possible. And if someone has gone through a few rounds of feedback, little phrases like "you're in a good place" and "you're almost there" help keep up the motivation and confidence to push it to greatness

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Thank you for all of the great advice. All makes sense considering these are types of things I like about my CD and past CDs too!

likeuplifting

"Just keep going” isn’t direction, either

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He owns up to choices he made for our work in front of the greater team. Nothing worse than having a concept blow up in the internal based on a CD’s overhaul suggestion and them sit silently as account or the ECD rips it to shreds.

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Don’t be a dick and give helpful, actionable feedback. I had a CD that told me my ideas “weren’t creative enough.” That is not helpful at all.

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Unlock and unblock - help them unlock the brief to get to good ideas and remove the things that get in their way. Trust - I genuinely have their best interest and that of the work at heart so they know I’ve got their back. I’m still learning how to be a better leader every day.

likesmart

Writing down all these great advices as I’m becoming an ACD. Thanks! 🙏🏻

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Unfortunately I’m just using my time with my cd to truly understand all the things you aren’t supposed to do

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sorry to hear that. 🙈

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My CD has an exquisite poker face.

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My (married) cd is sleeping with the (married) head of account. Does this help?

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Working with someone and developing a team dynamic vs. cold reviews. That’s what makes the work better and the culture better.

Don’t rewrite our work. PLEASE. And give regular feedback outside of projects to help us grow.

Give us the chance to present and champion us when deserved

The fact that he is super approachable and not an asshole makes me more comfortable interacting with him. He also gives great feedback on why an idea won’t work in more than just a sentence that starts with “no” which helps me learn where i need to improve

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