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What is your go-to service/platform for creating landing pages for product validation? Which services (ads, social, etc.) do you use to promote it?

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Depends where I think my main source of traffic is going to come from. Unbounce & instapage are good. Easy google ads integration with unbounce. I’ve also created landing pages on Wordpress for businesses that rely more on content marketing - longer funnels. Would use multiple sources to drive traffic to the page & then mailchimp for lead nurturing.




Ooh. I'm definitely interested in this answer too. My inclination wouls be to use ProductHunt. They have a tool/download-able package that's kind of a 'startup-kit' package. Can't remember that name. There are also sites to find beta testers. Things that are good to get early-adopter eyeballs on.

Do tell

I used Wordpress a couple of times but wonder if there’s a simpler and more elegant solution out there.

Google for ads and to track conversion, probably gives you the cleanest experiments since you’re just putting a couple of lines of text and target the audience/region you’re interested in.

In my experience I’ve seen Instapages and Facebook ads work amazingly well

Validates the interest and gets a feel for cac

I’ve used Unbounce—and really liked it. The cost, however, is high relative to the value and lower cost of self-developing the pages. I’ve also seen Leadpages, a competitor to unbounce.

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