What is your process when pitching an idea? Do you just verbally express it? Do you show visuals like mood boards? What is the best way in yr own opinions

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I usually set up with some context, fact, insight or part of the brief that the idea answers to, follow by the idea and how it works in terms of execution, sprinkle some benefits and possible results and call it a day. Visuals depend on how fast are the turnarounds. If you need it by EOD you gonna get just bullet points.


Start with a strong strategy but make it look like a story. I've seen younger creatives just throwing half-cooked ideas at me without the proper context.
I believe a lot of people don't like paying attention so a build-up helps bring them to the same page.
DO have supporting visuals for your board and whenever possible, get a story-board drawn and if you can't, keep on rechecking it to see if it makes sense.
Always get someone to sense-check your work because as creatives, sometimes we wander and lose track of our main idea. Keep your big idea in front of yourself at all times while writing pitches. If you find your idea going in another direction, that's a new idea. Don't try to club things together like that because then it looks haphazard.
Your pitch should be a smooth journey. You can show different approaches to your idea but make sure they connect and you're not putting them in the board for 'creative satisfaction'.


I believe it varies and depends on whom you’re pitching your ideas to and what stage of the creative process it is. I’d like to think if you’re pitching an idea internally to let’s say a CD you can be a bit looser. Even a current client occasionally benefits from a tissue session in the interest of collaboration ( clients tend to like ideas that they feel they helped originate!) Yet with a new business pitch I think the more developed and locked up the presentation the better! Presenting a rip or a well designed deck brings a level of showmanship that energizes and hopefully brings your idea to life

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