What makes a good client brief? Especially one that in branding focused

like
Posting as :
works at
You are currently posting as works at

One that has accurate and complete information

like

Md 1: yikes, go back to sleep 😂

like

A clearly articulated business problem and kpis that outline where they want to be. Although I’ve never been that lucky to see one.

Ugh please people, stop using the term “branding” for everything.

But for real. Branding is a very specific thing. We now use it as a shorthand for almost anything, instead of being specific with what we are actually talking about. It’s a misnomer

In branding the client brief only matters as a point of reference. What’s very important however is a thorough discovery process to determine if the client brief aligns with what the real challenges actually are.

How about one that focuses on selling more of the clients actual product and less on winning a shiny award.

Related Posts

Attended client interview in Capgemini last week and it was all about the previous experience related. When will i get feedback from Capgemini.

This is more of a rant than anything but advice is welcome. I’m so fed up with my manager micromanaging everything. We miss client deadlines frequently because deliverables are backlogged under their review, they make comments on things they weren’t in client discussions about, and won’t listen when told client wanted it X way. I’m at a loss for what to say to them because I’ve tried repeatedly to fix this to no avail.

like

Hey Guys,

Ecolab Fortune 250 Organisation is hiring for below positions:
1) BI Analyst & Senior BI Analyst
2) Salesforce QA Manual
3) Lead Snowflake Developer
4) Tech Project Manager
5) Automation Quality Engineer
6) ETL Developer
7) Senior Data Scientist
8) Scrum Master
9) Business Analyst
10) Azure Full Stack Tech Lead
11) Snowflake Developer - Data Engineer
Location - Bangalore, Hybrid Mode

If interested, Pls DM for the position with Resume and NP.

Thanks in advance. Happy to Help!

like

How does cognizant takes for project allocation?

like

Hi, I’ve been looking for an IT Project Manager role, anyone know of any companies hiring immediately?

like

I’m a home infusion nurse previously with CVS looking to get into clinical project management. Have PM skill set, just no experience. Anyone have advice on who’s hiring entry level? Any advice in general? It’s rather competitive out there

like
likesmart

What skills or certifications one should gain to boost career in project management field. FYI completed PMP recently.

Please suggest

Hello Fishes,
I am much stressed.. it’s only been 5 months to join Capgemini. I joined in as cyber security consultant with good package.
However, the work I do the tricks, logics and solutions I share with team to apply in the project… all are of no use when discussed with the architect guy. The whole team rely upon the wordings/solutions suggested by him only. It feels like my skill/knowledge and experience is of no use.
I feel like what am I doing here….? Any suggestions please.

How to understand the healthcare industry in a few days? I am currently applying for a consultant role to help clean up a client’s books for the past 3 years. I have accounting clean up experience in the for profit industry and auditing experience for nonprofit but not including healthcare.

Anybody here trying to get into Project Management? If so, what makes you want to get into PM?

like

Im currently trying to switch from the RE finance industry to tech as a project manager. My current title is project manager w/ 4yrs experience and over 10 years of transferable skills. Ive also recently obtained my CAPM. In my current job I dont feel as if Im gaining any of the project management skills. Considering everything I’ve had to learn. My company does not use any PM softwares. For someone in my position would a salary range of $80-$90k be considered too low, or too high?

Hi Fishes, Anyone working/worked for FCA US (Stellantis) Client. Any reviews on how the project is now. Hired for power Bi development. Thanks in Advance.

Tech Stack: Power BI
YOE: 4 years
CTC: 9.5 LPA

like

Hi All, Any opportunity for PMO? I have overall 10 years of exp in which 8 years of PMO exp in the area of Project mgt, Resource mgt, Cost Budgeting, Contract Mgt, Revenue forecast, MIS reporting, Risk and Compliance.

When would you tell work you’re pregnant? I’m scheduled to stay with this client for 8 more months, but having a baby at the end of June… I’m fully remote so nobody will be able to tell for quite some time.

like

Anyone working for an Australian client and follows Australia timings ??

like

Hey there!

My cousin who is working in an support project really needs to move to a development project. She scored above 90% even in engineering. She will get release in dec and any leads how can we find good projects?

like
like

More Posts

I’m interviewing for a newly created position, Assistant Director of Communications & Outreach in my organization’s DEI office. This is the first interview they have requested after reviewing my writing sample. They didn’t say who specifically I would be interviewing with, but said “members of the DEI staff”, and it will be virtual.

What types of questions outside of my marketing/communications background should I expect?

like

Trump: China’s paying you!
Joe: China’s paying you!
China:

Post Photo
likefunny

If you negotiate your offer how long should it take before you hear back?

like

I’m having the worst time sticking with a project. I get 1/4 of the way in and then bail for something shinier. How do I get more disciplined?

like

Deloitte 🐠- I meet the tenure requirement for GC now and I’m on H-1B. How is the process initiated? Will D reach out to me during this upcoming August cycle or do I have to reach out to Immigration?

like

The week of my wedding, my husband (PL SQL Developer 4 yoe) was laid off. That was a couple of weeks ago. Luckily I'm still bringing money in as a software engineer, but I'm looking for advice on how to support a partner who has been laid off. Ultimately I think we will be ok, but I know he's hurting / stressed / and could use a supportive partner.

likehelpful

What are questions I should be prepared to answer in an in interview for an Associate Copywriter role? I used to be in project management, so the questions were different...

What does consultant 2 role means in ey?

like

Suppose your work for employer A. You get a job with employer B who files you H1-B transfer and you get fired by employer A before the transfer is approved. Does that have any effect on transfer?

I am tagged to resources pool in Coforge from last 2 months i.e. I am in bench.
Any idea what's the notice period on bench?

I'm considering applying for all the Contact Tracing jobs I keep seeing. Any clue what the pay is?

like

How to get reimbursed wifi bill?

What are the easiest / least time consuming 2nd careers? Ideally something where you can make your own hours or don’t demand more than 10-20 hours a week

like

Which LOB is good for JPMC Bangalore location ?

like

Left my firm a few weeks ago and suddenly I have several male colleagues from my team dm’ing me comments about my body and calling me “sexy”. I have really bad anxiety, depression, and PTSD and these dms have really been taking a toll on me mentally. I haven’t eaten in 3 days. I really don’t know what to do as an ex-employee since I can no longer report to department’s HR. Am I just overreacting?

like

Barclay's providing Free Food ??

I heard from my friend they are providing in Noida.

Is it applicable for chennai !!!

like

What’s a natural entry/transition-out role at FAANG for a strategy & ops consultant with 7 yoe (no prior tech experience)?

like

Hi from Oregon where I can sleep 12 hours and not be disturbed coming down from a very intense tax season in my San Francisco office.

Hello Everyone!
Is it possible to change department and company within finance domain? Say from Financial reporting to treasury in a new company after spending 3 years in financial reporting?
Will be grateful for any guidance!
Thanks 😊

like

Additional Posts in Advertising

Industry-wide layoffs tomorrow or nah?

like

If you’re a brand manager at Peloton, are you excited about the placement Peloton got in the first episode of the reboot of SATC, or no?

like

Got laid off. Got a new offer two weeks later. It’s not remotely what I see myself doing for long. but the team leader is great. I’m in early stages with my dream companies. Not sure what to do.

like

What do you do when you don’t trust your boss? They have been seen lurking around corners when our team is talking with each other. When he/she got in trouble for over working the team, cont’d...

like

I’d like to work at the CIA. Anyone know how I could go about getting a creative job at the CIA? I’ve heard the hours are very good

likefunny

Most common piece of feedback your clients give to destroy good work?
“Product needs to appear 3 seconds into the commercial”.
“Let’s mention all our 32 product benefits”

What do you got?

like

NOatly . That’s all I have to say.

likefunny

Can an American creative freelance in London? What visas do you need? Anyone done it?

like

Current status: questioning every career decision I've ever made.

like

Quick people who work at social media agencies: how long should I tell a client a client social posts will take? Is .5 hour per post for 21 posts too much?

like

As a creative, what are the best kind of agencies/jobs for higher income? Im tired of the hunt for awards with low $

like

How’s Toronto like for media? Specifically digital.

like

Creative Director or Product Design Director. Which one would you pick for the next 10 years?

like

No emojis in emails, please.

likefunny

Looking for a new head phones/ earphone for running/work/travel.... any suggestions?

like

Anyone in LA hiring right now?

likehelpful

Name a dating app just for people in advertising.

like

Interesting discussion with agency CFO recently. Client-agency contracts are becoming performance based, less execution. Looks like if your spot won't bring in 💰💰 for the client, it's dead on pitch.

like

Has anyone tried suing their ex-employer for wrongful termination? What was the process like?

like

Probably should’ve had someone check the spelling on this....

Post Photo
likefunnyhelpful

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal