What makes a good copywriter?

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resilience

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Phew, luckily I have all of these qualities. Thanks all

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Curiosity, humility, hunger, empathy

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Write like you talk.

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Practice and learning as much as you can about everything.

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Good storytelling and simple copy

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The ability to say one thing, many ways.

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Writing that is short, snappy, and connects with the audience.

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articulate a familiar thought in a new way

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Writing good

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The ability to look at something familiar to many, see beyond the surface of it, and communicate the deeper truth in a moving and memorable way

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And alliteration

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For a long time, I rested on my laurels as a skilled, technical writer. I felt comfortable writing all sorts of content for a variety of clients. Now, brain rot, memeable, copy sticks. It feels reprehensible to me at this point to try and conform to a tangentially aimless style, but if it converts, it wins. I'm not sure you have to be a particularly good writer anymore, just be able to communicate your value and stay up with trends.

You know the mechanics behind what makes a joke funny.

What makes a good copywriter what?

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