What makes a great social media manager? Any pitfalls?

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One of the biggest pitfalls I've seen from candidates for social media roles (and in digital in general) is the idea of all office jobs being 9-5. It's a nice idea, but it's mostly only an idea. Unfortunately, social media often requires attending to off hours functions.

Additionally, one of the biggest pitfalls I've seen from employers is assuming that anyone can do social. It's a pretty demanding position. You need to know some design, some copywriting (esp PR and crisis management), some strategy, and some reporting and analytics. This isn't something to hand off to an intern and just hope for the best anymore than a company's website is something to hand off in its entirety to an intern and hope for the best.

likesmartuplifting

This is absolutely spot on!

Someone who can schedule and plan, understand how to convey the concepts to others and a high level of analytical skills to identify and communicate trends in follower behavior.

likesmart

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