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What makes a winning treatment?

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One that is well thought out and provides some nice ways to elevate your idea. Usually you can tell who spent time thinking over their treatment vs someone who basically just copy and pasted your work into their treatment template.


agreed. best ones (the ones we usually pick) are those who brought something new to the table, integrating it into what we also expect or need. we don’t always use it (most of the time we do, because why not) but it shows that they can come up with something we can’t ourselves.

worst ones are copy/paste, which is dumb, because when i have two that do that, there’s no benefit to going with either. also bad is completely throwing away what we said we need and just going rogue. usually doesn’t pay off.


To win for creative recommendation, I like when the director/photographer gives a POV on why the project resonates with them personally and doesn’t just parrot back what we told them it should do; when they create something specifically for the treatment (a few stills or short clip shot just for it); when they are thoughtful about the budget and show where they would want to go high and low; when they bring something a little different to the approach that we didn’t think of to elevate it.

Of course, all of these can go either way as far as winning goes - the POV can be dismissive, the new work could show why we wouldn’t want to partner with them, etc. But give me something to spend time with and differentiate and you’ll have more of my attention and consideration.

To win for the client, come in under budget and spell the brand name correctly in the write up.


Someone on the creative or production team directly telling the director/production company what notes to hit that will please the client, coupled with a budget that hits the mark. So the answer is, “privileged information.”

The bigger question is, which bidders get that info for the treatments and bids, and are all of them given the same info at the same time?


I am reviewing treatments right now so top of mind: who thought outside the box, who was able to tell what the client’s pain point was and really addressed it thoroughly, who clearly spent time on their deck and asked lots of questions on the creative calls and echoed creatives’ feedback. Currently one of our best options executionally had the weakest treatment so I’m being swayed


Loving all these responses. It shocks me there are folks who do the cut copy paste approach. Especially since it means another person was t given a chance to share their vision in a bid pool of 3.

Which leads me to ask a follow up question, what’s the feeling on the triple bid? How often and why would a 4th or even a 5th bidder come into play?

Couldn’t agree more. Feels like an industry standard (triple bid) that needs some regulation.


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