What makes for a good ACD?

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Trying not to be biased, but it’s the toughest position in advertising. You have to mix both qualities: management and craft.

You will have some projects to lead junior and senior creatives, inspiring them without micromanaging. But your ass is on the line. So it’s new territory to fully trust people.

But...

You are still executing and creating things for the ECDs and GCDs. And they expect you to always be their safety net when things are going south.

likesmart

ACD 1 is correct. Hardest job in advertising. Especially when the teams you inherit lack what should be rudimentary skills and you’re on the hook to deliver good work. Though you instruct / coach as much as you can, you may often find yourself having to do the work yourself at the last minute (and long into the night or weekend). It’s tough.

likesmarthelpful

THIS

From the perspective of the people below you, it’s giving good direction and making them feel like someone’s in the trenches with them. From the perspective of the people above you, it’s being able to do everything yourself so there’s always something to fall back on.

likehelpful

uhhhhh someone who doesnt micromanage and isnt taking opportunities away from other creatives just to show how much of a CD they can be 🤷🏻‍♀️

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Learning when to let it go.

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Following 👀

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