What personality types do well as copywriters? What personality types don’t?

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There's room for all types of perspectives and tones in writing.


I think some of the most important traits are:

creativity- the ability to look at and talk about something in a new or different way

empathy- you have to understand what will move other people and make effective advertising

resilience- the ability to keep coming up with ideas and showing them no matter how many times they get killed for any number of stupid reasons

curiosity- you’ve got to enjoy learning about new things all the time and always looking for new ideas. If you think you’ve mastered the way advertising works, you’ll age out of the industry pretty quickly

work well with others- no one solves every problem alone. You need to get along with your team.

a bit of flash- let’s face it. There’s an art to selling both your ideas and yourself.

a mix of humility and ego- you’ve got to have confidence but can’t get cocky. That’s probably true of everything in life though


Nailed it

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This is the worst question of all time


There are bad questions out there, but if someone is genuinely interested in a topic they don't know much about, then you gotta ask about the context.

good writers do well as copywriters. bad writers usually don’t


@CWI1 - I believe everyone is trying to say if you can write well, no matter the industry, you’re more likely to succeed as a copywriter. Sure, you can scrape by as a CW to an extent but there’s no “bad writer” working at the top levels of creatives if they came up in copy.


My favorite writers have been pretty fricken weird and prickly individuals


Yea, we're an odd bunch.

I don't think personality types matter when judging if someone might make a good writer. It will, however, give some insight into how they might fit on a team. You could probably look for samples where they show how much they leave their comfort zones. Or ask about projects where they had to demonstrate a tone/style that they weren't used to.


Tough - to defend your ideas
Humble - to listen before pitching


Psychopaths tend to do pretty well in this business, generally speaking.


they’re even better AD’s

All types. The goal is to be your type and only your type-we need all voices


Freakonomics Radio is currently doing a three-part series on creativity. What it is, where it comes from, creative personalities. http://freakonomics.com/podcast/creativity-2/

It’s worth a listen, not as a guide for who to be, but very interesting.

I know writers of all personality types (art directors, too). The common thread between them is resilience. A thick skin that lets you take criticism and be motivated to continue and improve ideas rather than making it personal or giving up.

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