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Can you elaborate on what you see as different between the two? Primary research is typically a big part of a strategy project
Your 2nd description is what I consider a strategy project to be. How are they different in your mind?
Rising Star
Ah yes, real strategy..
Rising Star
Define real strategy
Not sure what you mean with the second - but at least the primary research part sounds like private equity / DD work? FWIW, I spend ~60% of my MBB career on core strategy work, and 20% each on cost reduction and private equity. Hope that helps.