{ "media_type": "text", "post_content": "What should I look for as I apply to my first copywriting job? Culture? Awards? Creative directors' books?", "post_id": "59642aedbf28760010e354f6", "reply_count": 8, "vote_count": 3, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

What should I look for as I apply to my first copywriting job? Culture? Awards? Creative directors' books?

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People, always. Look who is in there what they've done ask about their reputation. How they treat jrs and stuff like that.

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Find who you like and then look to see if they have a podcast on don’t get me started. You can tell a lot about them from listening to a conversation.

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Not really and they will bullshit you anyways. But you gotta ask you friends, portfolii school tecaher. This is a small word and people know each other.

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How do you learn about how they genuinely treat juniors and foster new talent if you don't know anyone well at the agency? Is there a strategic way to ask that question to bypass HR BS?

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To me, the work is the only thing that has ever mattered. I've had people tell me certain CDs or CCOs are inhumane narcissists, who would just as soon tear apart your shit ideas in front of everyone as they would sacrifice you at the altar of Cannes. Of course, they were right. But what they missed was that if you can keep up and actually provide some value, they'll protect you with—well, if not their lives, then their wallets (and their wisdom, which is almost as valuable). The sooner you recognize we're all tools to and for one another, the better. Just remember that it's friction that makes the sharpest ones. So, yes: the work, and the ambition of the work, are all that should really matter.

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Any recommendations (including specific agencies) are welcome!

I agree that it's the people. You should try to figure out if there are people you want to work with, learn from, sit with for an entire night or weekend in the trenches. You should ask if you can interview with a couple people at, or near, the level you'd be coming in at. Then ask your tough questions. Those people will be best equipped to answer them and answer them honestly. You can also look them up on LinkedIn and message them there. Just be prepared to work. Be smart and you'll be respected. Be whiny and act like you deserve something before you've proven anything and even the good ones will turn on you. This is a super fun business as long as you remember that it can be super fun. Good luck. Enjoy.

@SW1 if you can choose to work with talented nice guys and talented assholes, which one would you prefer? I've been in both places. I've been mentored by one of the greatest art director in the world. And I also had worked for a big asshole but this asshole really liked me and I was fine. But was hard to see him dealing with others. Of course that even making this research is not everything. I moved to an agency that I knew that was shitty just because everyone told me that the new ECD was awesome (and in fact he did awesome work in the past). The guy was a major asshole with me and protected others that were making a shitty work but licking his balls. But I still believe you should follow good people.

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