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How does one get into experiential advertising?
Post producer day rate (or hourly) in LA?
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Learn that often lighting is about taking away light, not adding it.
There’s a difference between making something bright and poppy (what clients often want) and turning on lights. There are still the matters of where the light is coming from, the density of the shadows, etc
Lens choice. It makes the difference between shots that look 'meh' vs that cinematic sparkle.
Coverage. What does your editor need and what do they NOT need.
If you have a crew, Communication and Delegation. As a crew member, there were plenty of times I followed a DP around while he adjusted each light himself, because he didn't know how to describe his goal. If we had a good rapport, I could say 'you go stand at the monitor, and I'll work the light.'
Block Light Shoot. Get that out of order and you're chasing your tail.
Setiquette. Understanding the 'vibe' of a good set. Lines of communication. Keeping things calm and positive is not only a nicer working environment, you get better performances from talent.
I cannot agree with you more on all these valuable skills! I just practiced all of this last week. You’re so right! Thank you!
Shoot to edit and shoot with your deliverable in mind. If it’s a :30 rethink spending so much time on that extra long rack focus.
Mentor
Also, edit in your head as you shoot. Sometimes continuity is missed, and shoot alt takes or setups that give options in editorial.
100% I sometimes forget to edit while I’m shooting if I’m the only one doing it. With more team members comes more focus IMO
Community Builder
Be collaborative. Work with your director and producer.
Also, hot take, don't call yourself a videographer unless you're just shooting weddings. Your resume should say cinematographer. If you're mainly a b-cam or feel like you haven't earned that title, then shooter.
A showrunner at one of my gigs threw out every single resume that said videographer without reading them.
I won’t disagree with you there. At that point it should come down to good leadership. And of course it depends on the place as well. I’m actually trying to define what that role should be called because I wouldn’t call myself a cinematographer, nor would I call myself a producer or a creative director. I manage, strategize, produce and quality check all the work that leaves the building. I love knowing a bit of everything but struggling to define what my role actually is of not videographer by your showrunner’s definition. It’s food for thought and I appreciate it.