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What sources of data do you trust least and why when recieving a pitch or supporting insights?

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Anything proprietary.

likefunny

Ha, Agreed. Anything “proprietary” that doesn’t explain collection methods, refresh rates, identification etc. at some point all data is proprietary. Just want to weed out the BS marketing lingo we’ve created :)

likefunny

I’ve seen people make up ‘proprietary’ stats in presentations. So upsetting, because strategy started by doing research in-house. BMP in London had an AMAZING proprietary research department .

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https://www.fredrogerscenter.org/wp-content/uploads/2016/09/September-2016.pdf

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likeupliftinghelpful

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likeuplifting

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