{ "media_type": "text", "post_content": "What strategy/planning opportunities exist client side at the junior/mid-level? All that I’m seeing are 5+ yrs. I’m not eager to go client side but will be and need to make the case for agency work.", "post_id": "5ad6702510f6e400131ab90b", "reply_count": 6, "vote_count": 1, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

What strategy/planning opportunities exist client side at the junior/mid-level? All that I’m seeing are 5+ yrs. I’m not eager to go client side but will be and need to make the case for agency work.

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Why are you looking to go client side so soon in your career? By doing so you shortchange the reason clients would find you attractive - your agency background

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It’s hard now. No one seems to hire jr brand strategists anymore. The only opps are engagement/experience/digital/insert-trendy-word-here. What do you want to do? Let’s start there

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You are going nowhere.

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Client side does not necessarily mean a better work life balance - especially at a junior position. For some clients it’s true. But I have many clients that work way worse hours than I do. The hard truth - yes, you probably have some experience in those areas you mentioned. But if you’re a junior planner you’re probably 1-2 years into working, yes? Unfortunately that’s simply not long enough for you to have really dug into things like brand strategy, Comms planning, research, segmentation, product architecture and strategy - the list goes on. And that’s ok! You can make the shift if that’s what you’re looking for. But there’s a reason most of us in the business wait it out until we are as senior as possible before going Client side. You bank as much experience and seniority as you can at the agency side, and then make the jump for the most senior position - and most money - you can A few reasons: - your career will undoubtedly slow WAY down - your experience will become super focused and no longer varied at all - it will be hard to go back agency side

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Thanks for the responses. I have experience in brand strategy and helping develop digital products. I’ve been having long conversations about agency life demands with my SO and how client work/life balance might differ.

Thank you. This was what I expected, and I want to stay at agencies, but have to do my due diligence. I guess my bigger question is about how to maintain a work/life balance while doing good work, growing at a fast pace etc. but then again that’s everyone’s struggle!

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