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IQVIA is known for pricing and market access
ZS is known for sales and marketing, but like you said has a wide range of offerings.
I know all firms (especially larger ones) have a wide range of offerings, but just looking to learn what most of them are known for. I am at a boutique, but to give a couple examples BCG would be primarily corporate and portfolio strategy level projects and LEK is often seen as specializing in DDs