Consulting

What would happen if Accenture became a really upstream player in consulting, competeting with the likes of McKinsey and BCG on insights, and cognizant on execution and operations?

likehelpfulfunny
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Lol to the people that think McK and BCG don’t have delivery capability. It isn’t 2010 anymore... they obviously know where the market is heading and have robust implementation practices. And sorry A10, any practice can triple in a few years if you throw money at it and recode work you would have already sold as “strategy”. We do this too. A better metric would be your tripling your win rate versus McK and BCG which I suspect is far from the truth, or whether all the new “strategy” consultants you hire are actually being staffed on strategic work versus PMO. Not trying to be shady, but just speaking from experience working at a firm that works to inflate its sense of importance versus MBB. Don’t drink the kool aid.

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likeupliftingsmarthelpfulfunny
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*$7B

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A4 they have better talent and win the best gigs. We are just an SAP shop that pretends to do Strategy work by lowballing and understaffing on boring and low value projects that MBB doesn’t really care for. Then pat ourselves on the back lol

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That is the dumbest most inaccurate quote ever - do you even read our financials?

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I’m at IBM (strategy) and our direct competitors in a lot of segments are Accn and Deloitte. Frankly, I can count on my fingers how many gigs we win against MBB every year. Never really been out competitive advantage. My brother works for Accn and it’s awfully similar to IBM, except Accn lacks our IP, technology resources and R&D infrastructure. The only reason why it’s almost impossible to dethrone the big 3 is because they’ve established relationships in the highest echelon of every government and corporation known to man (especially true for McK). It’s been decades in the making. Only way they can be dethroned is if they‘re complicit in a few massive global scandals in a short period of time, lol

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likeupliftinghelpfulfunny
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Did ACN call a strategy practice hilarious? That’s cute.

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likefunny
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It is about talent, at all levels, from undergrads and MBAs, to Senior Partners that are CEO’s trusted advisors. If you find a way for the best young people to want to join Acc vs MBB, and have the credibility in CEO’s eyes by having the best Partners and Senior Partners to advise on their business, you may get there. Good luck though, not easy... 😅

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likesmartfunny
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Already winning considerable work against these competitors and our strategy practice doubled in 3 years - so not sure what your question is - sarcasm or ignorance

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I would argue it I impossible to play the MBB game as a public company. The pressure for revenue growth is too high. You have to chase markets and accept margins that the elite players can and do say no too.

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A10 definitely so wrong. Having worked at both, this is one of the things that was most immediately obvious upon making the move

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Most of the commenters here are comparing Accenture as a whole to MBB. If you compared just accenture strategy to MBB, the gap isn’t a large as you think

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likesmartfunny
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OP, I think that's what Accenture is already doing with varying degrees of success depending on the area. In my particular area (digital/technology strategy) we regularly go against Accenture (and regularly lose against them as well). I've seen their rate cards too and they're not that far off from our MBB rates these days either

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Yep our rates are slightly below and we can blend them into mixed work efforts and clients see the mixed workforce value vs a bunch of smart guys on a 4 week gig

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Let’s be real, B4 and Accenture are not competing for the strategy work, unless it’s by coming in at 1/3 the price. However, the long term money is not on strategy, it’s in transformation / pmo

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likesmart
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Just saw Deloitte beat McKinsey and Strategy& beat BCG. For D vs McK rate probably made a difference, not for the initial strategy, but for the following implementation. For BCG vs S& the difference was S&’s pitch and proposal that convinced the client they can bring Strategy & implementation 😒.

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BCG4, as I mentioned before I've seen their rate cards and their final proposal numbers on previous cases we've gone against them on and Accenture Strategy's numbers were not far off from ours. Agreed that some (all?) of the Big 4 are significantly further off

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Y’all still yapping 👀. Let it go. Accenture aint MBB. Let’s leave this argument in 2018 as we head into the New Year.

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We don’t want to be Mbb - we want to be end to end and our strategy group is the tip of the spear with access to delivery results from our brands - the goal is not to compete with mbb it is to take the work away, redefine it, save clients money and expand it into a range of services and bigger deals for long term client value and revenue - all of which we are doing

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I’m in the strat practice. We’ve been doing OK by acquiring smaller companies and differentiating by specializing in verticals. Going head first as generalists against MBB would’ve been a lost cause.

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Why doesn’t this happen...reputation alone? Or are those firms just bastions of everything that is amazing and there is just no hope for us?

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Are you really an Accenture Senior Manager that spelled “competing” incorrectly and can’t inherently understand why this goal is not even remotely achievable? Jesus Christ

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May not be really.You seems to know a lot.Do you work for Grammarly by any chance. It shows ACN here😀😀

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See Henderson, B 1976 https://www.bcg.com/en-us/publications/2012/business-unit-strategy-the-rule-of-three-and-four-bcg-classics-revisited.aspx

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Does it even matter? We are each our own brand in the long term. Clients today buy Strategy work from the individual not an umbrella brand

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Im a first year MHA student who is really interested in working for one of the Big 3 after I graduate. Do you guys have any advice of when to start applying or how to boost my resume? Kind regards!

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What would happen? Not sure but I suspect you should expect Jesus walk across a lake to tell you Accenture is actually competitive with real Strategy firms.

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