What would you do if your manager asked you to develop a POV/capes deck over advertising on Parler?

I have felt sick enough over my career supporting platforms like Facebook, but this ask ABSOLUTELY goes against every single ethical and moral bone in my body. I never want to work with any client who wishes to advertise on Parler and I will never recommend they do so in my media strategies. I’m livid that I was asked to look into this.

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Posting as :
works at
You are currently posting as works at

I would make the entire POV about brand safety risks and advertiser adjacency, and cite Breitbart among my strong case studies

likehelpful

This ☝🏻

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Where else will Motel 6 find their customers?

likefunny

It's a POV. Back it up with reasons why it isn't viable.

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Yeah, I’d do this. Build the case against it. Make it look like a suicide mission that it is. If you don’t, someone else in the agency/your client might let it happen.

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Do nothing but cite Sleeping Giants and what a horrible risk it is for the brand https://twitter.com/nandoodles

The #1 most popular last name now in the US isn't Smith or Jones. Its Patel. Keep up with em.

likehelpful

This. You don’t need to make it personal. It’s a brand risk and you can state that objectively.

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Oomph. I’d decline.

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No way. I mean where does it end? A creative brief for a digital campaign on storm front and holocaust denial websites?

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Well. The decision had now been made for you.

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It’s a job. Don’t always agree with what’s asked, but in this case it’s a legit request.

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Um, no, this is how you are complicit in extremism in all forms: racism, xenophobia, sexism, ableism, etc. I assume you’re white because of this comment - do better. It’s time for you to realize the part you play in upholding white supremacy.

*edited for typos

likesmart

Your POV doesn’t have to be supporting, you can strongly recommend against advertising on the platform for a variety of legitimate reasons (brand safety issues, etc). If I was asked to do a POV on Parlor it would be all about how it’s a terrible idea. I don’t know much about Parlor aside from the fact that it’s a disgusting cesspool of horrible people, but I imagine it’s also inferior as an advertising platform when it comes to targeting and scaling, so you can list what it’s limits are and what better options exist. Now, if you’re told to put money there anyway despite the POV then you have a dilemma, and would need to decide what your limits are (I’d probably refuse but that’s easy for me to say when I’m not in that situation).

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Yeah, no. Bye. 👋

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What kind of clients would the advertising be for? Confederate flag manufacturers? Ted Nugent camo cosplayers? People who like to dress up like they are patrolling the streets of Afghanistan when they go to WalMart? If so, sounds brilliant!

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Say no.

Not a chance I’d work on this.

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