{ "media_type": "text", "post_content": "What would you price a 3-minute travel video about a destination with guaranteed 1M views on social media?", "post_id": "610629d4a696c40020dbc214", "reply_count": 2, "vote_count": 1, "bowl_id": "552d1d24dc1c586b09d2d051", "bowl_name": "Consulting" }

What would you price a 3-minute travel video about a destination with guaranteed 1M views on social media?

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In the media industry, advertisers price media ads by cost per milli-impression (CPM). 1M views = 1,000 milli-impressions. See how much Google, Instagram, and Facebook price CPM and price your product appropriately. This is competitive pricing. You can see how much it costs for you to produce and distribute your video. Then you can add on a margin. This is cost plus pricing. If you have more clients than you can manage with your time, you can have clients submit video requests and ask your clients what their price range is and select clients with the highest willingness to pay. This is market based pricing. You can try and estimate how many ad viewers would convert to customers (conversion rate). Then multiply the number of potential customers by an estimate of your clients margin. You can use this value to estimate the price of your video. This is value based pricing. Figure out which pricing method you have the capability, resources, and information to be able to execute and use that method!

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This guy prices

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