What would you say is the typical length of a press kit?

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Depends. For what? Company? New product? What kind of product?

Agree that feels too long. If a services company... about, fact sheet, 2-3 case studies, principal bios, contact us = under 10. You probably should target 5-6 with attention spans these days.

Anything detailing new branding, etc, should be in an internal style guide.

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Happy Hump Day fishies!

What’s been the best part of your week?

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