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I can honestly say I am rethinking this firm.
Additional Posts in Social Media Strategy
Any tiktok ad buyers looking for clients?
I’ll just sip my tea with this one this morning…
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Total engagement growth over time, and engagement rate.
Which formula we use to calculate engagements? I believe we use the GRIN formula.
That said it doesn’t matter, as long as your comparing yourself to yourself over time. Because there are different formulas out there that each brand uses.
As long as the chart is going up. And if it goes down, what are we didn’t to address it.
Engagement, but especially happy if it has a high amount of saves and shares. Follower growth is a vanity metric but nice indication that the content resonates.