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Ability to balance the creative integrity of the work and the harsh realities of client expectation
standing up to the client when they try to make a bad call, thats a big one in my book
Honesty, thick skin, knowing who you work for, knowledge of ad business and client's business, sharing bad news more quickly than good news, knowing that what's we do for 100% of the day client only does for 30% of the day, showing creative teams that you will fight the work, big ears.
Defending agency recommendations to the client and a strong partnership with production/project management 😊
H1, let me guess ... Producer/PM? 😉