Whatever position you hold, what qualities does the ideal account person have?

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Ability to balance the creative integrity of the work and the harsh realities of client expectation

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standing up to the client when they try to make a bad call, thats a big one in my book

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Honesty, thick skin, knowing who you work for, knowledge of ad business and client's business, sharing bad news more quickly than good news, knowing that what's we do for 100% of the day client only does for 30% of the day, showing creative teams that you will fight the work, big ears.

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Defending agency recommendations to the client and a strong partnership with production/project management 😊

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H1, let me guess ... Producer/PM? 😉

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