Creative Directors

What’s a decent CD salary in Australia?

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Nine hundred dollarydoos.

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Decent is relative. I’ve heard of some on ‘as little’ as 150. Some on 250. I think fair is around 200-220. But it depends on how high your stock is - awards, profile, reputation, all start to play a part at this level.

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CDs in Australia are actually CDs. It's not just a title, salary bracket, like it is in the US. AUD150+. Senior creatives top out at AUD150. If you're a rockstar, put on to run a big piece of business then AUD200+. Good luck. They play rough out there.

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Sydney and Melbourne are different markets. The clients in Melbourne are better educated and generally treated agencies like partners. Sydney however is the polar opposite. Clients are difficult, demanding and have a perverse hated of agencies. This disdain flows through to the top brass who work in the industry. A culture of fear being the biggest problem. CEOs and CDs fighting for their jobs. High turnover of staff and good dose of toxicity thrown in a well. People have huge mortgages in Sydney and ad executives do unthinkable things to hang on to a job. Everything suffers, including the work, that's why Melbourne has better agencies and their award haul is bigger.

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