What’s a must-read book for strategists?

Does anyone use XLOOKUP over Index Match? Why /why not?

Looking for recommendations to generally upskill my Strategy work (or learn from scratch) — be it courses, classes, books, podcasts, people to follow.

For context, I’m a freelance Social Media Manager/Strategist and I came into Ad world via Startups. Throwing myself into learning on the job with more Strategy gigs - but I still don’t feel like I quite know the lingo or best practices or theories.

Any D 🐠 here on commercial healthcare projects? Or know someone I can connect to about big pharma, medical devices, HIT systems, or biomedical engineering? Would appreciate!

"Maths" isn't a word

Is it unprofessional to cold message a partner on LinkedIn?

Does anyone have insight on what I could expect the base salary to be for a program manager position at Capital One? It’s listed as a manager level position in the process and project management category. Any insight would be helpful!

Looks very windy at cota…

If anyone has a TS/SCI with a polygraph, Deloitte is looking to hire. Send me a burner and I can refer you.

Hi Fishes,
My manager has prepared a roster for BTO with 2 days a week, different for each team member.
Is it fair enough if i request him to provide me WFO continuously for 2 weeks and rest 2 weeks WFH?
I have some family responsibilities and my hometown is far from anchor point.

Consultants: what do your resumes look like? Which font/font size/margins? Any special considerations bw resumes for recruiting vs for MBA apps? TIA!

Can you only do $6k via backdoor Roth annually?

Would you rather work at a management consultancy, traditional agency, or a hybrid? Why?

How effective are celebrity endorsements in today’s world? I wonder if there are any good numbers to either back this up or invalidate it?

Any trainings that you all would recommend requesting from your agency?

Has anyone ever felt like they jumped to the next level in strategy too quickly (strat to senior strat, or senior to director)? What was the transition like and how did you catch up to where you needed to be?

Who are the best strategy / planning / insights recruiters or talent agencies you all have worked with? I’d love to work with someone (maybe independent) who can help me build a diverse team!

What do you think are major challenges companies have when trying to succeed digitally?

Maybe it’s just me but I feel like I see those commercials for Safelight car window repair 9 zillion times a day. That annoying jingle. I don’t get it. How often are people getting their windshields replaced. I’ve been driving for nearly 30 years and have never replaced a windshield.

When the briefing is Monday and you're suddenly reevaluating the whole strategy 🙃

What’s your favorite type of brand to work with? New? Legacy?

Anyone interested in purchasing a SXSW Film badge at the early bird special cost of $895?

I hate when you have to communicate three separate things in one campaign strategy.

anyone hiring client side, group director level or higher? LA / remote?

What tools do folks use for competitive analysis? Looking for recos on everything from market share to keyword rankings. Thanks!

What is the difference between B2C and B2B planning? I tend approach strategizing on b2b projects with the same mindset. But I see folks out there who specialize in B2B. Can you help me understand the nuances?

Strategy at ghg? Anyone have any experience, pros/cons? Being recruited but not sure if it is worth pursuing...

What’s a good amount of time to be at the senior planner level?

Do any of you find that your brand teams are trigger happy when it comes to doing workshops? I find that whenever someone isn’t sure about something, there’s any instant desire for a 1-2 day workshop that Strategy leads. I love workshops, but doing them constantly is horribly exhausting.

What’s the scoop on strat department at the big shops these days? Grey, Ogilvy, McCann, BBDO? Do you like it there hate it there why? At a small shop but thinking i want to try big.

Do companies have a blacklist file?

Anyone work at a consultancy? If so whats it like compared to an agency? What are some of the best ones around currently?