What’s a must-read book for strategists?

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Anything that’s not about ad strategy 🙏

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Winter’s Tale

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Birdsong by Sebastian Faulks is my favourite book ever.

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How to quit drinking the easy way by Allen Carr

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It may also be worth searching back through old posts in this bowl — the answers tend to shift based on what’s en vogue.

One consistent thread though: don’t just read about planning. Dive into other unrelated things that interest you and pull from them

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Looking for a TikTok referral please!

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Hi, is anyone here who worked before in US and transferred to Canada? Just wanted to get feedback on the culture, pay, WLB. Appreciate any inputs.

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Has anyone else had a really hard time online dating with Covid? I’m aware things are getting better but I prefer to do outdoor first dates to be on the safe side. No judgement to anyone that does differently. It’s just what I feel comfortable with. I’ve had a few guys tell me they won’t do outdoor dates for some reason… some have cited weather but others legit say no (in 70 weather) because it’s a hassle & “Covid is a joke.” Please tell me if this is normal.

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Hi All,

I got offer from Fujitsu for C++ developer i feel that it's a good opportunity to learn new skills along with C++.
I already have 9.1LPA + 35K yearly incentive and i got 12LPA Fixed in Fujitsu.

YOE: 3.6 years

I'm in process of making a decision. Please help.

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I have been told by the HR that they have yearly two appraisal policy in Fujitsu, is this correct?

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Additional Posts in Strategy & Planning

Anyone work in cause/purpose marketing (CSR type brand work)? Do these type agencies exist or is it typically in-house? Where are they located? Do you like what your doing?

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Started my first job in advertising in paid social, but brand strategy is still my goal. Any advice or tips on how I can steer myself towards that direction?

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trying to find a few strong examples of serialized / episodic branded content. Any ideas?

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Do you think you as a strategist have a unique way of solving strategic problems?

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In one sentence, how would you describe the definition of an “insight” to someone outside of account planning/strategy?

In one sentence, how would you describe an “insight” to a fellow planner/strategist?

Curious if your approaches differ!

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What is the brand strategy team like at BGB group in NYC? Pros and cons?

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How are you guys finding the brand strategy firms these days? I.e. Landor, Wolff Olins, etc. Growing & a good place to go as an alt to ad agencies?

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LA based strategy directors, or those that would like to be, DM me.

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Hello,
Does anyone have leads on any associate brand strategist openings in Los Angeles?

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Is “associate strategy director” the same as “senior strategist”?

Looking for brand strategists that focus on communications planning and strategic storytelling in pharma. Send me a message, even if you are not looking for a new opportunity. Would love to discuss your approach.

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Anyone hiring? I'm a recent Master's graduate seeking a strategist role.

I don't know how to pitch strategy work to a client because I don't see the value myself.

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Any good brand strategy case study resources/tips? 🙏🏽

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Is brand loyalty dying?

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Does anyone here use a brand experience platform?

What is the Strategy team at BBH London like these days?

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WFH has made me realise I loved agency culture more than that industry itself. What can a strategist do after leaving advertising? I adore creativity, the buzz of a team and thinking laterally as well as commercially. The pandemic has made me feel ambivalent about making ads though after ten years in.

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Can anyone speak truthfully of what it’s like at adam&eve London? A couple of different friends who worked in client services there didn’t like it, said it’s mostly upper class, male, pushy, overconfident. Also know of a former client who didn’t like them for same reason. Is strategy a different vibe?

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